CBS and Turner Sports may have already sold out of the linear TV inventory for the tournament in record time, but that doesn’t mean you can’t capitalize on the biggest sports media event of the spring. A Nielsen cross-platform study found that in 2019, over 175 million fans engaged with the tournament across all networks and platforms.
Depending on the week, that coveted linear TV inventory is costing advertisers a whopping $825,000 to $2 million per 30-second spot! In 2019, ad measurement firm iSpot.tv estimated that $933 million of ad revenue was generated over the course of the tournament.
Linear TV is not the only way to reach the millions of fans who tune in to the games. And with many of the numerous games taking place during the workday, streaming allows fans to tune in using the device of their choice. In fact, fewer than a quarter (23%) of respondents ages 18+ cited TV as the way they would follow NCAA March Madness according to a YouGov March Madness survey. The next largest group (17%) stated they would follow news about the games through social media, TV, etc., 16% said they would check the scores online and another 8% said they would stream the games online.
The 2020 NCAA Men’s Division I Basketball Tournament is scheduled to tip off on St. Patrick’s Day this year, leaving just a few short weeks to prep your alternate media strategies. Here are 3 tips to get in front of the approximately 10.5 million eyeballs: