iStock_000081196287_WebHow should leaders lead? How can they build trust and continue to develop themselves and others? What values, personal traits, or characteristics should they possess?

Check out Goodway Group COO Jay Friedman’s interview with the Huffington Post where he shares a little about Goodway’s inner workings and his own leadership insights in Ramon Nuez’s article, The Leadership Game Plan: Jay Friedman, COO Goodway Group, Discusses the Four Pillars of Trust.

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Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results.

Goodway Group. Honestly Smart Digital.