The first initiative tackles cookies and will require website owners to specify which kind of cookie they want to install on a user’s Chrome browser – a first-party single domain cookie (the kind that preserves user logins and settings) or a third-party cookie (which enables websites and advertisers to collect data on user preferences). To be clear, third-party cookies are not going away or getting banned by Google. Websites just have to identify the cookie category moving forward.
However, unlike Safari’s recent ITP efforts, Google’s privacy controls are putting users at the helm, including giving users the ability to turn off or delete different types of cookies. In a blog post from Ben Galbraith, director of Chrome product management, and Justin Schuh, director of Chrome engineering, they explain, “This change will enable users to clear all [cross-site] cookies while leaving single domain cookies unaffected, preserving user logins and settings. It will also enable browsers to provide clear information about which sites are setting these cookies so users can make informed choices about how their data is used.”