What’s It Really Like to Work at Goodway Group?
Q&A With Kim Martis
Ten-year veteran and Austin, Texas, resident, Kim Martis shares what she loves about remote work, the digital media industry, and working at Goodway Group.
Everyone loves to talk about themselves! Give us your story … in a tweet.
My career checklist: 1) Be creative but still get a job … hence, advertising. 2) Have a job, but make money … so I chose media. 3) Land a digital internship and continue to grow … and I’ve never looked back.
There are lots of ad-tech companies to work for, so why Goodway Group?
I was attracted to how much importance we as a company put on the quality of the media and audience we buy for clients. We’ve always come at it from the perspective of, “If this were my money, would I be okay with how we are using it? Would I be happy showing up on this site or buying that audience?” That’s how I know if I ever left Goodway to work on the brand side of the business, I would absolutely be thrilled to partner with the Goodway team.
How has Goodway Group helped you grow?
Goodway has realized that with the pace of change in our industry, we must evolve to compete. My job today is different from what it was a year ago — and 10 years ago when I bought ad networks with a CTR goal — and I have every expectation that it will continue to to be fluid in the years to come. That makes for a constant challenge; so my day is never dull, and I’m always learning something new.
How does this remote work thing really work?
My work wardrobe is probably what most people sleep in, and I consider putting on jeans to be “dressing up.” Other than that, it works like any other job and really needs to be treated as such. You have to bring a certain level of discipline in order to focus but also the desire and ability to seek out actual people when you need to remind yourself that dogs are not actual co-workers. At Goodway, we try to build relationships with our co-workers through video calls. And it really does help being able to still see your co-workers. But, of course, I do miss being able to go grab a coffee with a work friend sometimes.
If we stopped by your house next Saturday, what would we find you doing?
On the weekends, I like to leave the chores (and my office) behind and get out of the house to experience good food and drinks, with even better friends and family. I love any kind of outdoor adventure that inspires me to live in the moment and create a lasting memory.
Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results.
Goodway Group. Honestly Smart Digital.