iStock_000014596001_WebApproximately 10 percent of digital media budgets are leaking. But it’s hard to plug the holes if you simply don’t know where to look or what to do, if you can’t find the trouble spots.

In this Entrepreneur article, 3 Leaks in Your Digital Marketing Budget You’ll Want to Plug Today, Goodway Group COO Jay Friedman identifies and explains the 3 most common leaks—uncontrolled frequency, untargeted purchase behaviors, and suspicious traffic—and then suggests some simple fixes you can make promptly to reap the savings.



Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results.

Goodway Group. Honestly Smart Digital.