Is Your Digital Media Budget Leaking?

iStock_000014596001_WebApproximately 10 percent of digital media budgets are leaking. But it’s hard to plug the holes if you simply don’t know where to look or what to do, if you can’t find the trouble spots. In this Entrepreneur article, 3 Leaks in Your Digital Marketing Budget You’ll Want to Plug Today, Goodway Group COO Jay Friedman identifies and explains the 3 most common leaks—uncontrolled frequency, untargeted purchase behaviors, and suspicious traffic—and then suggests some simple fixes you can make promptly to reap the savings.