iStock_000056042348_FullDid your target consumers see the ad? Absorb it? Did it stick? Did it resonate? Measuring digital’s viewability and detecting ad fraud, it’s complicated. Sometimes, doing so can leave marketers feeling frustrated, focused on the messiness, the imperfect answers.

Yet Goodway Group’s COO Jay Friedman explains why marketers should accept this complexity and focus on results instead—all that digital advertising can do today to measure success and effectiveness—in this AdExchanger article Marketers: Embrace Today’s Consumer Complexity and Technology.


Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results.

Goodway Group. Honestly Smart Digital.