Goodway Group and Cable & Telecommunications Association of Marketing (CTAM) won most effective programmatic media partnership for their collaborative CableMover® digital media strategy campaign at The Drum Digital Trading Awards USA on September 21, 2017.
“We’re extremely honored to be recognized for this distinguished award.” said Brody O’Harran, executive vice president of sales here at Goodway Group. “Our work with CTAM is a case study in effective collaboration, and our partnership continues to deliver impressive results.”
Goodway and CTAM deliver these impressive results by layering media and data strategy and taking a multichannel approach on the years-long CableMover initiative. This way, they’re able to identify and target cable customers who are moving and then provide them all the info and offers they need to make the decision to set up cable in their new homes.
Not only has this strategy been award-winning, it’s been engaging. In fact, CTAM’s Mark Snow, senior vice president & general manager, consumer marketing and insights, said the association’s partnership with Goodway garnered an 80 percent increase in leads over the past 12 months.