While companies like Apple, Amazon, Hilton and many more are reporting projected losses for the first quarter of the year, it doesn’t seem to have affected overall paid media spends at this point, even as some companies shift advertising strategies, based upon product availability. Goodway’s U.S.-based advertisers have not pulled back on paid digital media spends due to virus fears, and there have been minimal strategic changes to campaigns due to product or service impacts at this time.
No matter the circumstances, stay the course and keep paid digital media spends in place to successfully confront coronavirus and its digital media impact. Daily life has a way of marching on, and when consumers are looking to buy what they need and want, you can be there with the right message at the right time. The competitive playing field also tends to be less crowded in uncertain times, which can work in your favor: You can get your message out and amplify it more easily and inexpensively to further build brand awareness and grow market share.