Stock-64948023-web-croppedThe gulf between sophisticated marketers and the rest of the pack is huge when it comes to digital media efficacy.

Goodway Group‘s COO Jay Friedman explains what marketers immediately can do—prevent ineffective measurement, pay for brilliance, measure the right thing the right way, and get back to basics—to help close the gap in the AdExchanger article, Some Marketers Will Fail At Bridging Online Media And Offline Sales, But They Don’t Have To.

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Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results.

Goodway Group. Honestly Smart Digital.