5 Takeaways from the 2016 Internet Trends Report
Contributed by Amanda Benoist, Marketing Content Strategist at Goodway Group
What’s the fastest way to get the big picture of how technology is evolving? Check out the 2016 Internet Trends report from renowned industry analyst, Mary Meeker.
At 213 slides, the full report still might be too much to chew. Instead, let us give you a digest of the top five trends that are shaping the future of digital advertising:
1. Don’t judge flat growth rates too harshly.
While Meeker suggests […]
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iMedia Connection recently asked eleven top players to confess one thing they wish they could change about our industry for the better.
Some supply-side platforms (SSPs) are changing, becoming more–now supporting both the sell side AND the buy side in a bid to drive more revenue growth.
Approximately 10 percent of digital media budgets are leaking. But it’s hard to plug the holes if you simply don’t know where to look or what to do, if you can’t find the trouble spots.
The gulf between sophisticated marketers and the rest of the pack is huge when it comes to digital media efficacy.
Did your target consumers see the ad? Absorb it? Did it stick? Did it resonate? Measuring digital’s viewability and detecting ad fraud, it’s complicated. Sometimes, doing so can leave marketers feeling frustrated, focused on the messiness, the imperfect answers.
