Advance Programmatic Advertising: Put First-Party Data First

According to eMarketer’s latest estimates, programmatic is on the rise with digital display advertising spending in the United States expected to come in at 32.56 billion, 78% of total digital display ad dollars in 2017 and then swell to 84% of the pie by 2019.

2018-02-22T00:11:44+00:00 Industry Insights|

Super Bowl’s Biggest Online Advertisers: Did They Run TV Commercials?

We watched the commercials and picked our favorites, but we also wanted to know who the Super Bowl's biggest online advertisers were yesterday. Did Super Bowl advertisers support their TV spots with digital spending?

2018-02-21T21:05:20+00:00 Industry Insights|

Ask The Expert: What Does Alexa Mean for Programmatic Advertisers and Marketers?

We sat down with Jonathan Mellinger, CEO of uTu.ai, for a quick education on the rising popularity of virtual personal assistants like Alexa and an emerging marketing channel—the conversant channel.

2018-02-21T20:47:51+00:00 Industry Insights|

Clinton and Trump Digital Media Campaigns by the Numbers

The presidential debates are now over, and we’ve got less than three weeks to go before the election. Regardless of which side of the aisle you’re on, everyone can agree that this has been the most interesting and unusual campaign in recent history.

2018-01-09T20:26:49+00:00 Industry Insights|

Five Reasons Why Attending a German Trade Show Benefits Our Clients

The Digital Marketing Exposition & Conference (dmexco) is the largest digital marketing trade show in the world. This was my third trip to dmexco, which is held every September in Cologne, Germany, and the second year in a row that our COO, Jay Friedman, went with me.

The Olympics: Social Media Engagement Infographic

Contributed by Jackie Nadel, Marketing Content Strategist at Goodway Group

We’re now a little more than halfway through the Rio 2016 Olympics, and it’s been an amazing journey so far. We were excited to watch the United States’ wins and can’t wait to see what the second week of the Olympics brings. In the meantime, we’ve reviewed stats for the top three social media platforms and awarded them medals based on their 2012 versus 2016 Olympics engagement. Overall, the Olympics engagement […]

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Goodway Group is the programmatic partner agencies and advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides programmatic expertise that meets its clients’ needs — and no one else’s. Through managed planning and buying services across all paid digital media, Goodway delivers trustworthy marketing expertise and authentic results because Goodway knows the truth is what matters most.

Goodway Group. Honestly Smart Digital.

2018-01-04T22:21:01+00:00 Industry Insights|

5 Takeaways from the 2016 Internet Trends Report

Contributed by Amanda Benoist, Marketing Content Strategist at Goodway Group

What’s the fastest way to get the big picture of how technology is evolving? Check out the 2016 Internet Trends report from renowned industry analyst, Mary Meeker.

At 213 slides, the full report still might be too much to chew. Instead, let us give you a digest of the top five trends that are shaping the future of digital advertising:

1. Don’t judge flat growth rates too harshly.

While Meeker suggests […]

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Goodway Group is the programmatic partner agencies and advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides programmatic expertise that meets its clients’ needs — and no one else’s. Through managed planning and buying services across all paid digital media, Goodway delivers trustworthy marketing expertise and authentic results because Goodway knows the truth is what matters most.

Goodway Group. Honestly Smart Digital.

2018-01-04T22:20:57+00:00 Industry Insights|

Goodway Group Study Scrutinizes 100% Viewability; Industry Viewability Standard

White Paper Tests Viewability’s Impact on Ad Performance

Goodway Group, a managed services programmatic media firm serving hundreds of advertising agencies and marketers across North America, has released a white paper titled “Applying Viewability Intelligently for Measurably Improved Performance.” The report showcases the results of an exhaustive study that analyzed more than one billion delivered impressions to understand viewability’s true impact on campaign performance, and also […]

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Goodway Group is the programmatic partner agencies and advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides programmatic expertise that meets its clients’ needs — and no one else’s. Through managed planning and buying services across all paid digital media, Goodway delivers trustworthy marketing expertise and authentic results because Goodway knows the truth is what matters most.

Goodway Group. Honestly Smart Digital.

2018-01-04T22:20:52+00:00 Industry Insights|

The Marketing Industry: What One Thing Would You Change?

iStock_000084239407_Medium_ChangeiMedia Connection recently asked eleven top players to confess one thing they wish they could change about our industry for the better.

How did they respond? Read their insightful responses and how our own Jay Friedman, COO at Goodway Group, weighed in on this intriguing question here: http://www.imediaconnection.com/article/229015/160413-chloe-della-costa-marketers-confess-the-one-thing-id-change-about-the-industry.

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Goodway Group is the programmatic partner agencies and advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides programmatic expertise that meets its clients’ needs — and no one else’s. Through managed planning and buying services across all paid digital media, Goodway delivers trustworthy marketing expertise and authentic results because Goodway knows the truth is what matters most.

Goodway Group. Honestly Smart Digital.

2018-01-04T22:20:51+00:00 Industry Insights|
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