Advance Programmatic Advertising: Put First-Party Data First

According to eMarketer’s latest estimates, programmatic is on the rise with digital display advertising spending in the United States expected to come in at 32.56 billion, 78% of total digital display ad dollars in 2017 and then swell to 84% of the pie by 2019.

Super Bowl’s Biggest Online Advertisers: Did They Run TV Commercials?

We watched the commercials and picked our favorites, but we also wanted to know who the Super Bowl's biggest online advertisers were yesterday. Did Super Bowl advertisers support their TV spots with digital spending?

2018-02-21T21:05:20+00:00Industry Insights|

Ask The Expert: What Does Alexa Mean for Programmatic Advertisers and Marketers?

We sat down with Jonathan Mellinger, CEO of uTu.ai, for a quick education on the rising popularity of virtual personal assistants like Alexa and an emerging marketing channel—the conversant channel.

Clinton and Trump Digital Media Campaigns by the Numbers

The presidential debates are now over, and we’ve got less than three weeks to go before the election. Regardless of which side of the aisle you’re on, everyone can agree that this has been the most interesting and unusual campaign in recent history.

2018-01-09T20:26:49+00:00Industry Insights|

Five Reasons Why Attending a German Trade Show Benefits Our Clients

The Digital Marketing Exposition & Conference (dmexco) is the largest digital marketing trade show in the world. This was my third trip to dmexco, which is held every September in Cologne, Germany, and the second year in a row that our COO, Jay Friedman, went with me.

The Olympics: Social Media Engagement Infographic

Contributed by Jackie Nadel, Marketing Content Strategist at Goodway Group

We’re now a little more than halfway through the Rio 2016 Olympics, and it’s been an amazing journey so far. We were excited to watch the United States’ wins and can’t wait to see what the second week of the Olympics brings. In the meantime, we’ve reviewed stats for the top three social media platforms and awarded them medals based on their 2012 versus 2016 Olympics engagement. Overall, the Olympics engagement […]

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