Clicks are dead. Advertisers can now use other key metrics available to better measure their digital advertising success.
Is it business as usual for Facebook marketers? After the flurry of recent Facebook scandals and changes, here are four things smart marketers are doing now.
What's the one thing you may be missing to elevate your customer experience and personalize your digital marketing campaigns? Customer intent.
It looks like the programmatic industry is headed for another banner year in 2018.
As consumers, artificial intelligence (AI) is an everyday part of our lives – whether we realize it or not. AI technology powers our Google Maps, Siri, Tesla self-driving cars, and Netflix.
The world’s largest digital media and advertising technology (ad tech) conference isn’t in New York, San Francisco, or even London. It’s in Cologne, Germany.
We've recapped the top five trends and stats of industry analyst, Mary Meeker's Internet Trends Report, worth adding to your toolbox.
After more than a decade in the market, display ads have grown out of that awkward phase and are way cooler than you ever thought.
According to eMarketer’s latest estimates, programmatic is on the rise with digital display advertising spending in the United States expected to come in at 32.56 billion, 78% of total digital display ad dollars in 2017 and then swell to 84% of the pie by 2019.
During the 2017 Social Media Week NYC, hundreds of professionals gathered to share what paid social advertising trends are emerging in the digital marketing space.
According to a survey conducted by Netflix, more than half of users preferred the digital distraction from binge-watching while exercising, making this the perfect time of year to shake up your media mix with new marketing solutions.
As we prepare for whatever new technologies or trends will come our way in 2017, let’s take a moment to reflect on the top programmatic headlines that defined the space in 2016.
We watched the commercials and picked our favorites, but we also wanted to know who the Super Bowl's biggest online advertisers were yesterday. Did Super Bowl advertisers support their TV spots with digital spending?
We spoke with industry experts across the board and recapped the three essential programmatic advertising tips you’ll need for success in the year ahead.
We sat down with Jonathan Mellinger, CEO of uTu.ai, for a quick education on the rising popularity of virtual personal assistants like Alexa and an emerging marketing channel—the conversant channel.
As we reviewed eMarketer's report on the 10 Key Digital Trends for 2017, we looked at the numbers, talked with colleagues, and analyzed what's trending in the programmatic market for the top four digital trends.
With White Ops’ recent discovery of the Russian hacking operation, Methbot, the first question your advertisers are likely to ask is, “Was MY campaign affected?”
Black Friday is the most important day of the year for retailers and manufacturers. According to Adobe Digital Insights, shoppers spent a record-breaking $3.34 billion online on Black Friday this year.
The presidential debates are now over, and we’ve got less than three weeks to go before the election. Regardless of which side of the aisle you’re on, everyone can agree that this has been the most interesting and unusual campaign in recent history.
TV advertising is big business! With over 100 million households accessing traditional paid TV subscriptions, it’s no surprise advertisers are willing to shell out upwards of $70 billion each year for ads.
Last week, I wrote about why Goodway Group attends the Digital Marketing Exposition & Conference (dmexco). This week, I want to share a few observations from the 2016 event.
The Digital Marketing Exposition & Conference (dmexco) is the largest digital marketing trade show in the world. This was my third trip to dmexco, which is held every September in Cologne, Germany, and the second year in a row that our COO, Jay Friedman, went with me.
In a politically charged election year, it becomes increasingly apparent how impactful advertising budgets can be on primary outcomes. This same effect holds true for elections of all sizes, whether presidential, gubernatorial, local officials, or even ballot measures.
When leading digital researcher eMarketer needed insights about ad tech fraud in the U.S. for their recent report, they turned to our COO Jay Friedman.
Contributed by Jackie Nadel, Marketing Content Strategist at Goodway Group
We’re now a little more than halfway through the Rio 2016 Olympics, and it’s been an amazing journey so far. We were excited to watch the United States’ wins and can’t wait to see what the second week of the Olympics brings. In the meantime, we’ve reviewed stats for the top three social media platforms and awarded them medals based on their 2012 versus 2016 Olympics engagement. Overall, the Olympics engagement […]
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