Media Measurement Giants Are Under Fire and They’re Betting on Digital Marketing Talent to Win Over Clients

Jay Friedman, our president,  talks to Business Insider about DSPs and measuring the success and outcomes of campaigns in contrast to audience validation. 

2019-02-05T10:42:05-08:00In the News|

Oracle, Salesforce, Adobe, TTD, Oath, Indie SSPs, Roku And LiveRamp Must Come Together

In this AdExchanger byline, Jay explains why the world needs one fantastic open-ecosystem competitor to the walled gardens for everyone in the digital media industry to thrive.

2018-08-23T08:46:05-08:00In the News|

Through Consolidation and Net Neutrality Repeal, the Duopoly Becomes a Lots-More-Opoly

In this AdExchanger "Data-Driven Thinking" column, our COO Jay Friedman writes about why consolidation and the net neutrality repeal could soon put large content providers on more equal footing with Facebook and Google.

2018-07-17T10:14:20-08:00In the News|

Industry Insiders Are Buzzing About Possible Ad-Tech Acquisitions After AT&T Shelled Out a Reported $1.6 Billion for AppNexus

In the wake of AT&T's AppNexus acquisition, our COO Jay Friedman shares his thoughts on potential future ad-tech acquisitions. 

2018-07-17T13:05:08-08:00In the News|
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