Actually, It’s Your Fault: a Contrarian’s View of Today’s Ad Tech Challenges

In his recent article for The Drum, our president Jay Friedman talks about the industry's ad tech problems and how marketers can work together to produce a more thriving ad tech ecosystem going into 2019.

2019-01-24T15:35:43-08:00In the News|

AT&T Has Lofty Ambitions to Change the Way TV Advertising Is Sold, But Ad Buyers Worry It Will Become a Walled Garden Like Facebook and Google

Jay Friedman, our president,  talks to Business Insider about the potential for AT&T to build ad tools to live solely within its platform.

2019-02-05T15:39:12-08:00In the News|

Media Measurement Giants Are Under Fire and They’re Betting on Digital Marketing Talent to Win Over Clients

Jay Friedman, our president,  talks to Business Insider about DSPs and measuring the success and outcomes of campaigns in contrast to audience validation. 

2019-02-05T10:42:05-08:00In the News|

Oracle, Salesforce, Adobe, TTD, Oath, Indie SSPs, Roku And LiveRamp Must Come Together

In this AdExchanger byline, Jay explains why the world needs one fantastic open-ecosystem competitor to the walled gardens for everyone in the digital media industry to thrive.

2018-08-23T08:46:05-08:00In the News|
Load More Posts