Goodway is excited to announce a first-of-its-kind fully transparent, agency-controlled SSP fee deal with exchange PubMatic via this AdExchanger exclusive.
In this eMarketer report, Amy Manus, Goodway's regional vice president of the Southeast region, talks about why security and privacy around consumer data should be 2019 best practices rather than simply nice-to-haves.
In his recent article for The Drum, our president Jay Friedman talks about the industry's ad tech problems and how marketers can work together to produce a more thriving ad tech ecosystem going into 2019.
In this ExchangeWire article, Jay shares his 2019 boots-on-the-ground ad tech predictions and trends that will affect your year.
Amanda Martin, our director of enterprise partnerships, talks to Digiday about the current state of voice-assisted purchasing.
In his AdExchanger Data-Driven Thinking article, Jay looks back on the past year and explains the state of ad tech today — through entertaining GIFs.
Amanda Martin, our director enterprise partnerships, spoke to MarTech Advisor about how programmatic ad tech will likely mature and intensify in 2019.
In eMarketer's Q&A article, our director of enterprise partnerships Amanda Martin shares why media buyers should extend programmatic's automation to traditional TV, out-of-home and audio advertising.
AT&T Has Lofty Ambitions to Change the Way TV Advertising Is Sold, But Ad Buyers Worry It Will Become a Walled Garden Like Facebook and Google
Jay Friedman, our president, talks to Business Insider about the potential for AT&T to build ad tools to live solely within its platform.
Our director of enterprise partnerships Amanda Martin talks the centralized approach that programmatic brings to media buying, the difference between digital and traditional buyers’ buying habits, and more in this eMarketer report only meant for eMarketer Pro subscribers.
Our senior digital director Ian Cunningham talks about trust in relation to GDPR in this eMarketer report only available to eMarketer Pro subscribers.
Our President Jay Friedman offers insight on programmatic spending in PMPs and programmatic guaranteed/direct deals in this Digiday article.
Media Measurement Giants Are Under Fire and They’re Betting on Digital Marketing Talent to Win Over Clients
Jay Friedman, our president, talks to Business Insider about DSPs and measuring the success and outcomes of campaigns in contrast to audience validation.
Our vice president of media strategy Danielle Krauter's commentary appears in this eMarketer article about why marketers are hesitant to re-evaluate their digital media spend.
In his AdExchanger Data-Driven Thinking article, Jay explains how traditional consumer brands and retailers must take a new-era advertising and marketing approach to stay ahead of direct-to-consumer competitors.
Investment in Ad Tech Grows Increasingly Scarce, With Forrester Predicting a 75% Drop in Venture Capital
Jay is quoted in this Adweek article about ad tech investments based on a recent Forrester report.
In her Franchising Today Magazine byline, Amanda Martin shares how multi-location businesses can connect their online advertising to offline sales.
In his AdExchanger byline, Jay talks about how connected TV (CTV) will change how marketers think about their total budgets, how they define their audience, and how media is valued across all channels.
Jay is featured in eMarketer's latest update that covers the latest header-bidding trends and answers questions about header bidding’s future.
In his Adweek article, Jay explains three simple ways marketers can ensure their ad-tech dollars are creating value.
We launched our auto purchase attribution product, our new proprietary reporting solution with Oracle Data Cloud and Polk, which helps dealers connect the dots between online advertising and offline vehicle sales at the regional level.
In this AdExchanger "Data-Driven Thinking" byline, Jay explains how ad tech – SSPs, DSPs, verification providers, and data providers – can add even more value to help marketers accomplish their goals.
Sarah Scherer's commentary on connected TV budgets was included in eMarketer's recent report, Connected TV Advertising: Almost Ready for Primetime.
In his ExchangeWire byline, Jay explains the three things big brands should start doing now to evolve and keep their place in the ecosystem.
In this AdExchanger byline, Jay explains why the world needs one fantastic open-ecosystem competitor to the walled gardens for everyone in the digital media industry to thrive.