Being Able to Pivot is Agencies’ Greatest Strength: Q&A with Jay Friedman, Goodway Group

Jay Friedman's Q&A discusses how the agency environment has evolved through the COVID pandemic and how the movement to in-house with affect brands in the future.

2020-12-28T17:12:42-08:00In the News|

‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

This Digiday piece dives into how Slate is utilizing audio for its first-party data strategy, and Jay Friedman, President, weighed in on how this strategy will play out.

2020-11-11T16:45:43-08:00In the News|

A Look at Google’s Marketing Strategy as It Goes Up Against the US Government

Adweek dives into Google's marketing strategy amidst antitrust claims, with Jay Friedman, President at Goodway, contributing his insights on Google's reputation of privacy and how it may impact marketers on a day-to-day basis.

2020-10-26T09:41:06-08:00In the News|

The Ad Platform: Why the Buy Side Wants Log-Level Data

Amanda Martin, VP enterprise partnerships at Goodway, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why buyers are interested in this information, what is still making it difficult to understand and execute on, and her hopes for the future of transparency

2020-10-06T11:42:32-08:00In the News|

Goodway Group Recognized for AdTech Innovation with 2020 MarTech Breakthrough Award

Goodway Group won the Best Data Visualization Solution category for the 2020 MarTech Breakthrough Awards, which recognizes outstanding marketing, sales and advertising technologies across the industry.

2020-10-05T10:55:00-08:00In the News|

‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously

Jay Friedman, President at Goodway, gave his insights into what's next for the Tik Tok saga for marketers and media buyers for this Digiday article.

2020-09-24T12:44:16-08:00In the News|
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