Podcast: Goodway Seeks a Better Way to Do Programmatic

In this informative AdExchanger podcast, our COO Jay Friedman shares the Goodway story, the importance of programmatic strategy and pre-work, why measuring sales lift is hard work, and how marketers can't have it both ways, have both brand safety and cheap CPMs.

2018-03-12T17:16:41+00:00 In the News|

Oracle Data Cloud Launches Program for Auto Dealer Marketing

This MediaPost Marketing Daily article shares how we are one of the first nine leading Tier III auto marketing agencies to qualify for Oracle Data Cloud's advanced data training and marketing program and to receive their Auto Elite Data Marketer (EDM) designation.

2018-02-27T20:08:32+00:00 In the News|

Goodway Group’s 2018 Programmatic Pricing Guide Projects Big Price Increase for Mobile Ads by 2019

This Mobile Marketing Watch article discusses our second-annual programmatic pricing guide details and findings and also includes commentary from our COO Jay Friedman.

Goodway Group Named One of the 2017 Best Workplaces for Diversity

Great Place to Work® and FORTUNE just named Goodway Group one of the 2017 Best Workplaces for Diversity, and we came in at no. 84 on the list.

“At Goodway Group, we strive to create an inclusive and diverse environment where employees feel valued and are able to build their careers,” said David Wolk, president, Goodway Group, “We are committed to providing a workforce model that caters to each team member’s needs and allows employees to develop both professionally and personally.”

The Best Workplaces for Diversity is one of a series of rankings by Great Place to Work and FORTUNE based on employee feedback from Great Place to Work-Certified™ organizations. Goodway Group also was ranked as a Best Workplace for Women and a Best Small & Medium Workplace by Great Place to Work and FORTUNE.

2018-01-08T20:03:22+00:00 In the News|

Goodway Group’s 2018 Programmatic Pricing Guide Projects 45%+ Price Increase for Mobile Ads by 2018

We have just released our second guide to programmatic pricing, which includes programmatic pricing predictions for the coming year and the trends that will likely dominate the marketplace.

To inform our guide’s predictions, our data science team studied billions of bids placed and the average CPM price per week in the United States between January and September 2017. Using DSP raw impression files and classification to identify device types, the test included data from more than 10,000 campaigns, across every DMA in the country.

Our COO Jay Friedman said, “Mobile advertising has been historically undervalued because it has been siloed or considered secondary to desktop. However, with consumer behavior shifting to mobile and advertisers shifting to people-based marketing efforts, it’s no surprise that prices for mobile ads are going way up next year.”

2018-01-07T23:52:39+00:00 In the News|
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