Ad Buyers Are Finally Getting Log-Level Data, but Transparency Has Its Difficulties

Amanda Martin, VP of enterprise partnerships, offers her insights on the evolution of log-level data, and how its being utilized as a bidding strategy facilitator today in this Adweek piece.

2020-07-29T19:25:36-08:00In the News|

Captify’s Programmatic Search IntelligenceMarks Paradigm Shift in Programmatic Efficiency

Captify and PubMatic's partnership announcement includes commentary from Amanda Martin, VP of enterprise partnerships at Goodway, around how brands will see faster results as a result of the collaboration.

2020-07-24T09:33:42-08:00In the News|

Captify, PubMatic Make Dynamic And Live Search Data Available To Programmatic Buyers

Captify and PubMatic's partnership announcement includes commentary from Amanda Martin, VP of enterprise partnerships at Goodway, around how brands will see faster results as a result of the collaboration.

2020-07-10T08:46:14-08:00In the News|

‘It has to start from the top’: Agencies are forced to consider their own diversity and inclusion shortcomings

Corean Canty, COO at Goodway, discusses her perspective on the lack of diversity within agencies and the pivotal points of change in this Digiday feature.

2020-06-08T10:29:32-08:00In the News|

Lessons From Cannabis’ Lockdown Boom; Pandora’s Audio Experiences: Wednesday’s First Things First

Goodway Group's Jillian Pap, Director of People Experience, discusses how Goodway celebrates employee successes in a remote work environment in this Adweek: First Things First column.

2020-05-06T09:29:53-08:00In the News|
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