We launched our auto purchase attribution product, our new proprietary reporting solution with Oracle Data Cloud and Polk, which helps dealers connect the dots between online advertising and offline vehicle sales at the regional level.
In this AdExchanger "Data-Driven Thinking" byline, Jay explains how ad tech – SSPs, DSPs, verification providers, and data providers – can add even more value to help marketers accomplish their goals.
Sarah Scherer's commentary on connected TV budgets was included in eMarketer's recent report, Connected TV Advertising: Almost Ready for Primetime.
In his ExchangeWire byline, Jay explains the three things big brands should start doing now to evolve and keep their place in the ecosystem.
In this AdExchanger byline, Jay explains why the world needs one fantastic open-ecosystem competitor to the walled gardens for everyone in the digital media industry to thrive.
In this AdExchanger interview, Jay talks about what marketers are getting wrong about attribution, his thoughts on the industry and his vision for Goodway.
Previously the COO, Jay Friedman has been appointed President of Goodway Group. (Former Goodway President David Wolk will move into the CEO role.)
In this Adweek article, our President Jay Friedman shares three considerations for consultancies that plan to move into programmatic.
In his Franchising Today article, our President Jay Friedman talks about how franchisees should work within their parent brand framework and use targeting to get the best return.
In this AdExchanger "Data-Driven Thinking" column, our COO Jay Friedman writes about why consolidation and the net neutrality repeal could soon put large content providers on more equal footing with Facebook and Google.
In The Drum's article about AT&T's AppNexus acquisition, our COO Jay Friedman said he thinks other deals are likely in the works and speculates which companies may be future prime targets.
Industry Insiders Are Buzzing About Possible Ad-Tech Acquisitions After AT&T Shelled Out a Reported $1.6 Billion for AppNexus
In the wake of AT&T's AppNexus acquisition, our COO Jay Friedman shares his thoughts on potential future ad-tech acquisitions.
eMarketer interviewed our principal media trader Don Vega about how emerging technologies are forcing ad agencies to structurally change.
MarTech Series interviewed our VP Marketing Olivia Bias about her Goodway role, her best digital marketing advice, and her programmatic insights and predictions.
MarTech Series interviewed our Data Scientist Scotty Pate about how he thinks AI-based marketing automation strategies will fare in 2018.
In this QSR Magazine byline, Jay explains why digital media now offers greater measurement and sophisticated tools to franchisees than any other form of advertising available.
In AdExchanger's "The Sell Sider" column, our COO Jay Friedman writes about how open exchanges are having a renaissance due to efforts like Ads.txt and explains why private marketplaces (PMPs) are programmatic advertising's biggest time suck.
"The strategy behind targeted campaigns will adjust in the short term until the industry sees how this new regulation is enforced, but the largest impact will be on the scale of third-party data due to the new requirement of explicit consent," says our Director of Enterprise Partnerships Amanda Martin in this Business Insider GDPR article.
Our COO Jay Friedman explains how dealers can make the most of their digital marketing today in this WardsAuto article.
In this Adweek article, our COO Jay Friedman talks about how agencies can quit the media centralization/decentralization cycle and prolong their in-housing or outsourcing efforts, no matter which camp they currently fall in.
Our RealValue Advertising Platform has the full gamut of pre- and post-bid technology to support campaign performance from start to finish. Now with two new industry-first algorithms added to the foundation, it's even better: We have improved average campaign lift to 26 percent over a control.
In his AdExchanger Data-Driven Thinking column byline, our COO Jay Friedman poses six questions that Congress should have asked Mark Zuckerberg when he testified about Facebook's recent data misuse.
In his Franchising Today byline, our COO Jay Friedman explains why "doing digital" in 2018 is a must and shares five steps to make digital marketing work better.
The Media Rating Council (MRC) accredited Facebook to correctly report ad impressions on Facebook and Instagram. Our COO Jay Friedman shares his thoughts on the news in this Adweek article.
In his VentureBeat byline, our CTO John Merryman explains what three things an enterprise must consider for AI success.