In his Franchising Today byline, our COO Jay Friedman explains why "doing digital" in 2018 is a must and shares five steps to make digital marketing work better.
The Media Rating Council (MRC) accredited Facebook to correctly report ad impressions on Facebook and Instagram. Our COO Jay Friedman shares his thoughts on the news in this Adweek article.
In his VentureBeat byline, our CTO John Merryman explains what three things an enterprise must consider for AI success.
Goodway Group contributed to eMarketer's digital ad pricing statpack, which includes a trend overview of display, video and mobile prices in Q4 2017, both in the U.S. and worldwide.
Marketers targeting EU consumers need to enter the new first-price GDPR era with a plan in place. Our COO Jay Friedman shares with AdExchanger several strategies for delivering more value in today's programmatic world.
Ashton Gary, our digital strategy director, spoke about people-based marketing at the American Advertising Federation 10th District chapter's convention in Corpus Christi.
In this informative AdExchanger podcast, our COO Jay Friedman shares the Goodway story, the importance of programmatic strategy and pre-work, why measuring sales lift is hard work, and how marketers can't have it both ways, have both brand safety and cheap CPMs.
In this Enterprise Times case study, Mark Meade, our VP of Finance, talks about how we use Sage Intacct to help automate our business and hit our goals.
Our Director of Enterprise Partnerships, Amanda Martin, was quoted in LiveRamp's press release about its IdentityLink launch for TV.
This MediaPost Marketing Daily article shares how we are one of the first nine leading Tier III auto marketing agencies to qualify for Oracle Data Cloud's advanced data training and marketing program and to receive their Auto Elite Data Marketer (EDM) designation.
This Oracle press release announced we are one of the first nine leading Tier III auto marketing agencies to qualify for Oracle Data Cloud's rigorous program and to receive their Auto Elite Data Marketer (EDM) designation.
Our COO Jay Friedman talks about how he feels the digital media industry can truly advance in his AdExchanger Data-Driven Thinking article.
Laura Taylor, one of our principal media traders, was quoted in this AdExchanger article about data providers selling data as a percent of media rather than transacting on CPMs.
Our CEO David Wolk was featured in this Philly.com article about how Philly CEOs spend their time to ensure they're the most productive.
Our COO Jay Friedman was quoted in this AdExchanger article about the four ways DSPs make money beyond their percentage of media and what marketers think of these practices.
In his AdExchanger Data-Driven Thinking column, our COO Jay Friedman offers his programmatic predictions for 2018.
This Mobile Marketing Watch article discusses our second-annual programmatic pricing guide details and findings and also includes commentary from our COO Jay Friedman.
Our COO Jay Friedman's commentary is included in this Digiday article about ads.txt.
Great Place to Work® and FORTUNE just named Goodway Group one of the 2017 Best Workplaces for Diversity, and we came in at no. 84 on the list.
“At Goodway Group, we strive to create an inclusive and diverse environment where employees feel valued and are able to build their careers,” said David Wolk, president, Goodway Group, “We are committed to providing a workforce model that caters to each team member’s needs and allows employees to develop both professionally and personally.”
The Best Workplaces for Diversity is one of a series of rankings by Great Place to Work and FORTUNE based on employee feedback from Great Place to Work-Certified™ organizations. Goodway Group also was ranked as a Best Workplace for Women and a Best Small & Medium Workplace by Great Place to Work and FORTUNE.
We have just released our second guide to programmatic pricing, which includes programmatic pricing predictions for the coming year and the trends that will likely dominate the marketplace.
To inform our guide’s predictions, our data science team studied billions of bids placed and the average CPM price per week in the United States between January and September 2017. Using DSP raw impression files and classification to identify device types, the test included data from more than 10,000 campaigns, across every DMA in the country.
Our COO Jay Friedman said, “Mobile advertising has been historically undervalued because it has been siloed or considered secondary to desktop. However, with consumer behavior shifting to mobile and advertisers shifting to people-based marketing efforts, it’s no surprise that prices for mobile ads are going way up next year.”
Great Place to Work® and Fortune named us one of the 2017 best places to work for diversity, and this MarTech Series article shares the details of our win.
This BizReport article includes commentary from our COO Jay Friedman regarding our second-annual programmatic pricing guide findings, and what they could mean for mobile in the coming year and beyond.
In this AdExchanger article, our COO Jay Friedman shares his thoughts and insights about our recently released second annual programmatic pricing guide.