Goodway president Jay Friedman's new book helps CMOs meet the challenge of equating business results to marketing efforts.
VP Amanda Martin talks supply path optimization and how Goodway wants a consolidated space and partners who can innovate with us.
Control v Exposed (CvE), a Goodway Group spin-off global agency revolutionizing the ad tech industry, hired Paul Frampton to spearhead its Europe expansion.
Lluis Canet, vice president of data science and analytics, and Benjamin Diesbach, lead data insights analyst, head up Goodway's new data science and analytics division to leverage advanced analytics and machine learning for clients.
Our President Jay Friedman talks about ad-supported TV and the dwindling opportunities to advertise in the next few decades.
Our Learning & Development Director Jodi Younes talks to HR Technologist about how to best provide learning experiences to employees.
Our Director of Enterprise Partnerships Amanda Martin shares what the ad tech industry can do to improve diversity in leadership and the workforce.
Our COO Corean Canty talks to Adweek about how working remotely helps level the playing field for women seeking the right work/family balance.
AdExchanger mentions Pubmatic's partnership with Goodway that allows the agency to control its buy-side fees as it increases spending through the exchange.
Our President Jay Friedman muses to Business Insider about whether Roku, a walled garden, will open up its platform to other ad tech companies.
Goodway Group will now handle SharkNinja's digital marketing media buys across display, mobile, pre-roll, native, and YouTube as their agency of record.
Our VP of People and Organizational Development Kandi Gongora shares with HR Technologist the skills necessary for global L&D leaders in the age of AI.
Our President Jay Friedman talks to Adweek about the scale of Google's market share and the impact Google AdX will have on programmatic buyers' inventory.
Our President Jay Friedman explains why he feels a self-regulated Google — rather than government intervention — is better for both business and consumers.
President Jay Friedman discussed what revenue percentage Google will take from transactions in a first-price auction, and what this means for publishers.
In this Digiday article, Jay discussed how programmatic clearing prices have increased by 15 percent to 20 percent in some cases, excluding bid shading, and why Goodway hasn't been affected.
In this MarTech Advisor article, Emily Blair, director of digital strategy and research, talks about why social media is crucial to marketers in 2019.
President Jay Friedman talks about Goodway's rewards system called Recognize and how it benefits remote employees.
Jodi Younes shares the three L&D trends she's currently tracking in HR Technologist's article on LinkedIn's 2019 workplace learning report insights.
In this article about The Trade Desk's growth, Jay talked to AdExchanger about TTD's strong take rate and what this means for marketers.
Goodway Group has appointed Corean Canty to the role of chief operating officer (COO).
In his AdExchanger byline, Jay talks about his three-step plan to starting a social movement and his thoughts on the future of behavioral targeting.
Jillian Pap's commentary was included in this HR Technologist article about how to to best prepare for a future with more gig workers.
In her Adweek byline, Corean talks about how marketers can glean key learnings on how to more effectively reach black consumers.
In his Adweek byline, Jay Friedman, our president, talks about why social isn't the answer to bringing the world closer together.