Through Consolidation and Net Neutrality Repeal, the Duopoly Becomes a Lots-More-Opoly

In this AdExchanger "Data-Driven Thinking" column, our COO Jay Friedman writes about why consolidation and the net neutrality repeal could soon put large content providers on more equal footing with Facebook and Google.

2018-07-17T10:14:20+00:00In the News|

Industry Insiders Are Buzzing About Possible Ad-Tech Acquisitions After AT&T Shelled Out a Reported $1.6 Billion for AppNexus

In the wake of AT&T's AppNexus acquisition, our COO Jay Friedman shares his thoughts on potential future ad-tech acquisitions. 

2018-07-17T13:05:08+00:00In the News|

GDPR May Hand an Advertising Opportunity to Two Unexpected Players

"The strategy behind targeted campaigns will adjust in the short term until the industry sees how this new regulation is enforced, but the largest impact will be on the scale of third-party data due to the new requirement of explicit consent," says our Director of Enterprise Partnerships Amanda Martin in this Business Insider GDPR article.

2018-05-31T05:40:56+00:00In the News|

3 Ways to Avoid Fluctuation Between In-Housing and Outsourcing Programmatic Media

In this Adweek article, our COO Jay Friedman talks about how agencies can quit the media centralization/decentralization cycle and prolong their in-housing or outsourcing efforts, no matter which camp they currently fall in.

2018-05-07T19:07:15+00:00In the News|

Goodway Adds Industry-First Features to Its RealValue® Advertising Platform

Our RealValue Advertising Platform has the full gamut of pre- and post-bid technology to support campaign performance from start to finish. Now with two new industry-first algorithms added to the foundation, it's even better: We have improved average campaign lift to 26 percent over a control.

2018-04-26T21:35:21+00:00In the News|

Oracle Data Cloud Launches Program for Auto Dealer Marketing

This MediaPost Marketing Daily article shares how we are one of the first nine leading Tier III auto marketing agencies to qualify for Oracle Data Cloud's advanced data training and marketing program and to receive their Auto Elite Data Marketer (EDM) designation.

2018-02-27T20:08:32+00:00In the News|
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