Oracle, Salesforce, Adobe, TTD, Oath, Indie SSPs, Roku And LiveRamp Must Come Together

In this AdExchanger byline, Jay explains why the world needs one fantastic open-ecosystem competitor to the walled gardens for everyone in the digital media industry to thrive.

2018-08-23T08:46:05+00:00In the News|

Through Consolidation and Net Neutrality Repeal, the Duopoly Becomes a Lots-More-Opoly

In this AdExchanger "Data-Driven Thinking" column, our COO Jay Friedman writes about why consolidation and the net neutrality repeal could soon put large content providers on more equal footing with Facebook and Google.

2018-07-17T10:14:20+00:00In the News|

Industry Insiders Are Buzzing About Possible Ad-Tech Acquisitions After AT&T Shelled Out a Reported $1.6 Billion for AppNexus

In the wake of AT&T's AppNexus acquisition, our COO Jay Friedman shares his thoughts on potential future ad-tech acquisitions. 

2018-07-17T13:05:08+00:00In the News|

GDPR May Hand an Advertising Opportunity to Two Unexpected Players

"The strategy behind targeted campaigns will adjust in the short term until the industry sees how this new regulation is enforced, but the largest impact will be on the scale of third-party data due to the new requirement of explicit consent," says our Director of Enterprise Partnerships Amanda Martin in this Business Insider GDPR article.

2018-05-31T05:40:56+00:00In the News|

3 Ways to Avoid Fluctuation Between In-Housing and Outsourcing Programmatic Media

In this Adweek article, our COO Jay Friedman talks about how agencies can quit the media centralization/decentralization cycle and prolong their in-housing or outsourcing efforts, no matter which camp they currently fall in.

2018-05-07T19:07:15+00:00In the News|

Goodway Adds Industry-First Features to Its RealValue® Advertising Platform

Our RealValue Advertising Platform has the full gamut of pre- and post-bid technology to support campaign performance from start to finish. Now with two new industry-first algorithms added to the foundation, it's even better: We have improved average campaign lift to 26 percent over a control.

2018-04-26T21:35:21+00:00In the News|
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