Goodway Group is noted as a pioneer of the remote work force in this Forbes Council Post around what companies can do right now to help the industry.
Goodway president Jay Friedman gives his insight on media spend and advertising services following ISBA's recent study in this Adweek piece.
Jay Friedman, president at Goodway, shares his thoughts and tips for marketers around navigating the digital marketing revolution based off ISBA's new study in this AdExchanger column.
BizReport's piece highlighting three new reports looking at changes in user behaviors throughout the pandemic includes mention of Goodway Group's COVID-19 programmatic trends dashboard.
Jay Friedman, our president at Goodway, discusses the state of digital advertising against the global economic future in this interview with Ad Monsters.
Goodway Group's Benjamin Diesbach discusses the impact on CPM floor prices and early signs of recovery in this Street Fight Magazine feature piece on Goodway's COVID-19 dashboard.
Goodway Group's Family Fun Friday initiative is highlighted in this Marketing Interactive piece around reigniting employee morale and resilience while working from home.
Adweek's piece on how agencies are supporting their employee's mental health showcases Goodway's dedication to championing parents and families with Fridays dedicated to family fun.
Goodway Group's Jillian Pap, Director of People Experience, discusses how Goodway celebrates employee successes in a remote work environment in this Adweek: First Things First column.
Goodway Group's work with PubMatic and the potential this has to to create incremental value for advertisers, publishers and SSPs was recognized in this contributed opinion piece in AdExchanger.
Goodway Group's launch of SPO work with PubMatic to ensure a constant SSP percentage take rate was highlighted in this contributed opinion piece in The Drum.
Seb Joseph at Digiday talks about how Goodway’s new programmatic data is helping project the future of the ad tech industry in this Programmatic Marketer piece.
Goodway Group has created a COVID-19 dashboard to help track and analyze programmatic trends and data coming out of the crisis. Learn more in this piece from SalesTech Star here.
Benjamin Diesbach, lead data insight analyst at Goodway, dives into key trends and insights found in Goodway’s new COVID-19 programmatic dashboard with MediaPost.
Amanda Martin, VP, Enterprise Partnerships at Goodway discusses her work-life integration and marketing trends during the current pandemic on AdExchanger's new Social Distancing with Friends podcast.
Benjamin Diesbach, Analytics Lead, highlights Goodway's new dashboard’s data on ad auctions, as well as insights into brands’ shifting strategies around call-to-actions and audience resonance in this feature story from Street Fight Magazine on COVID-19 programmatic trends and data.
Jay Friedman, Goodway Group President, covers what’s on the horizon for the ad industry following COVID-19.
NY Post piece around how ad agencies are blocking their programmatic ads from appearing next to any stories about the virus, including commentary from Amanda Martin.
How companies are working with clients in travel, brick-and-mortar retail, hospitality and live entertainment, as brands are pausing their ad spend during COVID-19. Includes commentary from Amanda Martin.
How to start a new job while working remote. Includes commentary from Kandi Gongora.
How employers are taking care of their teams during COVID-19. Includes commentary from Jillian Pap.
In his Business Insider byline, our president Jay Friedman gives advice on how leaders can both manage a remote workforce and help employees.
Our Amanda Martin talks to AdExchanger about how Goodway Group can send the right message to the right audience based on available in-store inventory.
In this AdExchanger article, our VP of enterprise partnerships Amanda Martin talks about how the lack of travel has impacted her work.
Our president Jay Friedman talks to Digiday about how Google's unwillingness to share more ad data has led ad tech companies to stop buying from Google.