With fraud on the rise in digital advertising, it is key to partner with someone you can trust. Goodway is TAG IQG-certified for the third year in a row.
If Denver's crisp mountain air, 300 days of sunshine and world-class restaurants aren't reason enough to plan a visit, there's the Colorado Marketing Summit happening next week.
At the heart of Goodway is our people. And where there are people, there are inevitably special interests, passions and unique hobbies.
This Election Day, we at Goodway Group are reminded why being a fiercely independent force in the world is a positive thing.
As a bootstrapped, independent programmatic partner to local and regional brand agencies, we have to outsmart competitors in order to secure the best inventory and talent on behalf of our clients.
The ad tech world can confound and intimidate digital marketers, experts and novices alike. But having Goodway Group's newly updated 8th edition of 30 Days to Paid Digital Media Expertise in hand will make it much easier to navigate.
Goodway Group has made the list of Inventory Quality Guidelines (IQG)-certified companies released by the Trustworthy Accountability Group (TAG).
How should leaders lead? How can they build trust and continue to develop themselves and others?
Validate360 is an industry first and functions as a value-added service designed to track digital ad campaigns and their effectiveness at influencing actual purchasing decisions.
Goodway Group has developed a proprietary service for their clients to help maximize mismanaged frequency targeting in digital ad campaigns which currently wastes approximately four percent of marketer total spends.
Anyone has the ability to access a free portal to assess online impressions for digital ad campaigns. Goodway is the only programmatic firm offering this value-added service on their website.
“As I’ve watched and noted the dramatic rise in the programmatic landscape, I’ve consistently been impressed with Goodway’s business results and thought leadership,” said O’Harran.