What Is People-Based Marketing? All Your Questions Answered

Today’s consumers engage with their favorite brands more than ever before. They may start a search on their desktop, compare recently emailed coupons on their laptop, check out what others are saying on social media apps, and then finally drive to a store to make a purchase.

2018-02-22T19:15:32-08:00Education|

6 Creative Best Practices for a Successful Digital Ad

At Goodway, we focus on programmatic media buying, but we’ve seen enough successful and unsuccessful creatives throughout the years to know our way around creative best practices. Our handy infographic diagrams the creative best practices you should be following for a knockout creative that will grab consumers’ attention.

2018-03-23T16:50:48-08:00Education|

How to Optimize Campaign ROI without Touching Your Media

Optimizing your programmatic media campaign is key to driving a powerful marketing machine. Of course, tweaking your bids, creative elements, and audience segments are the most obvious and some of the quickest ways to increase your campaign’s effectiveness.

2018-02-22T19:00:06-08:00Education|

Read This If You Like Hot Dogs, Baseball, or First-party Data Targeting

As advertisers in every industry (including those selling frankfurters) slash prices to take advantage of summertime, we'll share three tips to maximize your first-party data targeting and enhance your seasonal ad strategy.

2018-02-22T18:58:05-08:00Education|

The Truth About Fake News: A Q&A Every Advertiser Should Read

According to DoubleVerify, nearly half of the fake sites in our ecosystem didn't exist at the start of 2016, and traffic to many of those sites more than doubled by the end of the year. When the online reality doesn't add up, you might be left with a lot of questions about fake news. Now, you can get the answers.

2018-02-22T18:52:02-08:00Education|

What is Programmatic? A Video You Can Share with Clients

You’ve spent hours crafting the perfect pitch deck for your client, and now it’s your big moment to deliver. Then come the dreaded questions from their old-school CEO, “What is programmatic advertising? Why should I spend money on it? Can’t we just keeping buying from the sites we know?”

2018-09-24T11:05:53-08:00Education|
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