eMarketer recently released its 2018 digital video advertising best practices report. Find out what the pros know and what we and our in-house expert, Danielle Krauter, recommend when running digital video advertising.
Learn the difference between first-price and second-price auctions: their respective benefits and limitations, the key terms you need to know and strategies to maximize your spend across auctions.
Using GRPs and TRPs in your multichannel campaign planning can connect the dots between traditional and digital media. Our guide will walk you through the terms you need to know and explain how to use the measurements.
Imagine you’ve been tasked with creating a digital marketing campaign for a new healthy snack bar. How do you find these women online?
As publishers seek to better control ad inventory and improve yield, header bidding is on the rise in the digital media industry.
We’ve all been followed by that ad weeks after we looked up a product online and already bought it in the store. Soon this will be a problem of the past because people-based marketing is changing the digital ad game.
Pumpkin-spice lattes are back on the menu and the only new movies out are horror flicks. Halloween must be close!
Today’s consumers engage with their favorite brands more than ever before. They may start a search on their desktop, compare recently emailed coupons on their laptop, check out what others are saying on social media apps, and then finally drive to a store to make a purchase.
After an initial launch, it is tempting to set your app live and forget it, but if you want to really drive app installs, you need to continue to innovate your search campaign so that users can find your app.
Both Apple and Google have announced recent location data policy changes. We spoke with Ocean Fine at Factual to get her take on these announcements.
Every digital marketer knows that your creative can make or break your campaign. We’ve rounded up a few of our recent favorite banner creatives to inspire you.
At Goodway, we focus on programmatic media buying, but we’ve seen enough successful and unsuccessful creatives throughout the years to know our way around creative best practices. Our handy infographic diagrams the creative best practices you should be following for a knockout creative that will grab consumers’ attention.
Optimizing your programmatic media campaign is key to driving a powerful marketing machine. Of course, tweaking your bids, creative elements, and audience segments are the most obvious and some of the quickest ways to increase your campaign’s effectiveness.
As advertisers in every industry (including those selling frankfurters) slash prices to take advantage of summertime, we'll share three tips to maximize your first-party data targeting and enhance your seasonal ad strategy.
According to DoubleVerify, nearly half of the fake sites in our ecosystem didn't exist at the start of 2016, and traffic to many of those sites more than doubled by the end of the year. When the online reality doesn't add up, you might be left with a lot of questions about fake news. Now, you can get the answers.
Just because you've made the investment into site analytics, media platform reports and marketing automation platforms doesn't mean they automatically integrate with each other.
Your media platform reports show glowing results, but your client's site analytics data tells a conflicting story. While the numbers don't lie, they aren't necessarily telling either of you the whole story.
A little over a month ago, our government passed a law that rolled back proposed consumer privacy rules for internet service providers, or ISPs, essentially allowing ISP data tracking. Here's a roundup on the implications of the ruling for all the players.
Matt Powell, chief integrated media officer at Dallas-based agency Moroch Partners, shares with us how his agency is tackling the considerations that come with this new way of planning and buying TV advertising.
Ask yourself these five quick questions to help you determine if buying advanced TV is right for you.
Streaming services allow consumers to watch “TV” anywhere they want to. As a digital marketer, you need to know not only the differences between the various types of advanced TV available but also why it should be part of your client’s media mix.
You’ve spent hours crafting the perfect pitch deck for your client, and now it’s your big moment to deliver. Then come the dreaded questions from their old-school CEO, “What is programmatic advertising? Why should I spend money on it? Can’t we just keeping buying from the sites we know?”
It should have come as no surprise when during a weekly department update meeting about new perspectives on ad viewability, one of our digital media trading experts broke out her guitar and sang a viewability advertising parameters song. After all, advertising and marketing firms can be some of the most creative spaces in the world.
It’s no surprise that video continues to lead as one of the most powerful mediums for connecting with consumers, but the ways in which they access that content and how marketers buy it are rapidly shifting.
For independent agencies working with small and mid-sized clients, choosing a digital ad partner can be a tough nut to crack.