What Is People-Based Marketing? All Your Questions Answered

Today’s consumers engage with their favorite brands more than ever before. They may start a search on their desktop, compare recently emailed coupons on their laptop, check out what others are saying on social media apps, and then finally drive to a store to make a purchase.

2018-02-22T19:15:32+00:00Education|

6 Creative Best Practices for a Successful Digital Ad

At Goodway, we focus on programmatic media buying, but we’ve seen enough successful and unsuccessful creatives throughout the years to know our way around creative best practices. Our handy infographic diagrams the creative best practices you should be following for a knockout creative that will grab consumers’ attention.

2018-03-23T16:50:48+00:00Education|

How to Optimize Campaign ROI without Touching Your Media

Optimizing your programmatic media campaign is key to driving a powerful marketing machine. Of course, tweaking your bids, creative elements, and audience segments are the most obvious and some of the quickest ways to increase your campaign’s effectiveness.

2018-02-22T19:00:06+00:00Education|

Read This If You Like Hot Dogs, Baseball, or First-party Data Targeting

As advertisers in every industry (including those selling frankfurters) slash prices to take advantage of summertime, we'll share three tips to maximize your first-party data targeting and enhance your seasonal ad strategy.

2018-02-22T18:58:05+00:00Education|
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