With header bidding on the rise and becoming more sophisticated and complex, here are five 2018 header bidding trends to watch.

Find out how searching for your own keywords can hurt your ad campaign and get other SEM strategies from our experts to ensure your paid search success.

GDPR Update: As more and more marketers work to achieve GDPR compliance, the impacts on programmatic advertising are coming to light.

Learn everything you need to know about how online to offline attribution can connect your digital advertising efforts to offline sales.

How can auto advertisers determine if their digital advertising helped to influence a sale? Here are three different options for offline attribution throughout the sales cycle.

How will Apple's latest Intelligent Tracking Prevention changes impact digital ads? Learn what's changed, who's impacted, and what you can do now.

Programmatic is designed to spend your media dollars more efficiently, but only if you let it. Make the switch from fixed CPMs to ensure you don’t miss out.

Are you matching your advertising goals to the sales funnel? If not, learn how to best align your goals and media tactics with what you're trying to achieve.

If you are new to UTM codes, this blog is for you. Learn how to set up UTM codes to get the most out of your tracking and access our custom URL builder.

Even if you aren't based in Europe, the General Data Protection Regulation (GDPR) could have a big impact on your ad campaigns. Is your organization ready?

Explaining how pixel tracking works is easier shown than said. Share this video to get your clients up to speed in under nine minutes.

eMarketer recently released its 2018 digital video advertising best practices report. Find out what the pros know and what we and our in-house expert, Danielle Krauter, recommend when running digital video advertising.

Learn the difference between first-price and second-price auctions: their respective benefits and limitations, the key terms you need to know and strategies to maximize your spend across auctions.

Using GRPs and TRPs in your multichannel campaign planning can connect the dots between traditional and digital media. Our guide will walk you through the terms you need to know and explain how to use the measurements.

Imagine you’ve been tasked with creating a digital marketing campaign for a new healthy snack bar. How do you find these women online?

As publishers seek to better control ad inventory and improve yield, header bidding is on the rise in the digital media industry.

We’ve all been followed by that ad weeks after we looked up a product online and already bought it in the store. Soon this will be a problem of the past because people-based marketing is changing the digital ad game.

Pumpkin-spice lattes are back on the menu and the only new movies out are horror flicks. Halloween must be close!

Today’s consumers engage with their favorite brands more than ever before. They may start a search on their desktop, compare recently emailed coupons on their laptop, check out what others are saying on social media apps, and then finally drive to a store to make a purchase.

After an initial launch, it is tempting to set your app live and forget it, but if you want to really drive app installs, you need to continue to innovate your search campaign so that users can find your app.

Both Apple and Google have announced recent location data policy changes. We spoke with Ocean Fine at Factual to get her take on these announcements.

Every digital marketer knows that your creative can make or break your campaign. We’ve rounded up a few of our recent favorite banner creatives to inspire you.

At Goodway, we focus on programmatic media buying, but we’ve seen enough successful and unsuccessful creatives throughout the years to know our way around creative best practices. Our handy infographic diagrams the creative best practices you should be following for a knockout creative that will grab consumers’ attention.

Optimizing your programmatic media campaign is key to driving a powerful marketing machine. Of course, tweaking your bids, creative elements, and audience segments are the most obvious and some of the quickest ways to increase your campaign’s effectiveness.

As advertisers in every industry (including those selling frankfurters) slash prices to take advantage of summertime, we'll share three tips to maximize your first-party data targeting and enhance your seasonal ad strategy.