Does paid social work? Do social media ads drive foot traffic and sales? Our QSR client was determined to find out, and here's what we found.
Your essential glossary of all the need-to-know data strategy acronyms to master any marketing conversation.
Are you on top of the latest digital marketing news? Scan our expertly compiled list of the most interesting news of the day.
Jay Friedman spoke with Bert Martinez in this Money for Lunch online radio episode. Listen in to hear Jay talk about key digital advertising trends, his background, and his new book, Prove Your Advertising Works.
Watch this video from DMEXCO 2019 and see what our president Jay Friedman has to say about trust in digital advertising and his tips on how to improve it.
How will Google's new search metrics impact your ad campaigns? Learn what's happening and what advertisers should do now.
As Goodway Group celebrates 90 years, CEO Dave Wolk chats about our rich history and the life lessons he's picked up along the way.
The Trade Desk chose only eight media traders from around the world to feature in their latest campaign, and we are proud Laura Taylor is one of them.
Have you kept up with this month’s digital news? If not, skim or dig into our expertly compiled current industry news to get back to knowledgeable fast.
Digital is reshaping the OOH advertising industry. Learn what’s happening and what advertisers can do now to take advantage of DOOH.
Read our June 2019 digital marketing news roundup and ramp up your knowledge fast with this intriguing news you should know.
Is your franchise digital marketing consultant the right fit for you? Get our must-have checklist to learn the 20 questions to ask to find out.
Read our May 2019 digital media news briefing to quickly get up to speed on this month's top industry headlines. Then, delve into what most interests you.
The question of bringing programmatic in-house or not doesn’t have to be a binary choice. Find out what’s at stake by answering these questions first.
Read our April 2019 digital media news roundup to save time, get ahead and stay knowledgeable. Then, further explore those articles that most interest you.
With header bidding on the rise and becoming more sophisticated and complex, here are five 2018 header bidding trends to watch.
Find out how searching for your own keywords can hurt your ad campaign and get other SEM strategies from our experts to ensure your paid search success.
GDPR Update: As more and more marketers work to achieve GDPR compliance, the impacts on programmatic advertising are coming to light.
Learn everything you need to know about how online to offline attribution can connect your digital advertising efforts to offline sales.
How can auto advertisers determine if their digital advertising helped to influence a sale? Here are three different options for offline attribution throughout the sales cycle.
How will Apple's latest Intelligent Tracking Prevention changes impact digital ads? Learn what's changed, who's impacted, and what you can do now.
Programmatic is designed to spend your media dollars more efficiently, but only if you let it. Make the switch from fixed CPMs to ensure you don’t miss out.
Are you matching your advertising goals to the sales funnel? If not, learn how to best align your goals and media tactics with what you're trying to achieve.
If you are new to UTM codes, this blog is for you. Learn how to set up UTM codes to get the most out of your tracking and access our custom URL builder.
Even if you aren't based in Europe, the General Data Protection Regulation (GDPR) could have a big impact on your ad campaigns. Is your organization ready?