How to Reach Today’s Consumers: 10 Powerful Programmatic Slides

Are your clients still unsure about adding programmatic media to their marketing mix? They're not alone - over two-thirds of CMOs don't totally understand programmatic advertising or how to apply it to their marketing campaigns.

2018-07-25T13:38:16-08:00Digital Strategy|

Digital State of the Union: From Personalization to Personal Assistants

Customers today expect an individualized experience, especially in the mobile arena. Across channels and devices, consumers are more likely to act, buy, and recommend when marketers serve up messaging that’s tailored to their wants and needs.

2018-02-21T20:53:55-08:00Digital Strategy|

Top 3 Programmatic Video Advertising Tips for 2017

Wondering how to tackle programmatic video advertising this year? Wish you could ask an expert? No need. Goodway Group COO Jay Friedman gave his best advice to leading researcher eMarketer for its latest report, “Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns.”

2018-02-21T20:50:12-08:00Digital Strategy|

Gotta Catch 'Em All—All Your Potential Customers, That Is . . .

Friends augmented reality mobile gamingAre your clients looking for ways to cash in on the Pokémon Go phenomenon? I bet you’ve fielded a call or two in the past week from executives asking how local restaurants and clothing stores become Pokéstops or who to call at Niantic to sign Growlithe for their next dog food commercial.

Despite all the buzz that Pokémon Go is creating around your office and across the globe, […]

2018-01-04T22:21:02-08:00Digital Strategy|

2016 Digital Marketing Predictions

The 2015 digital marketing industry was dominated by native advertising, an increase in programmatic ad spending, hyper-segmentation and viewability. But as 2015 comes to a close, marketers are beginning to observe what digital marketing trends are going to arise in 2016.

Jay Friedman, chief operating officer of the programmatic ad tech firm Goodway Group, offers his predictions on what 2016 digital marketing trends are going to take hold and impact the industry:

People-based Marketing – 2016 will be the first […]

Total Website Revamp Features a Unique Target Rating Points Calculator

Anyone has the ability to access a free portal to assess online impressions for digital ad campaigns. Goodway is the only programmatic firm offering this value-added service on their website.

A Digital Advertiser’s Holiday Checklist

Tips on Maximizing the Effectiveness of Digital Holiday AdseGood Cheer

Just like Santa has a holiday checklist, Goodway Group does too. The programmatic ad tech firm is delivering a handy checklist of what brands need to consider when deploying digital ads during the holiday season.

“Digital experiences represent 48 percent of the total time consumers spend with media. So it is imperative to develop a plan that focuses on how and where consumers are […]

2018-01-04T22:20:30-08:00Digital Strategy|

Your Campaign Was A Success! But How?

By: Jonathan Pinkerton, Client Services at Goodway Group

As a member of a client services department within Goodway Group, our job is to ensure that client’s campaign is set up for success and hits its goals. We work in tandem with our sales team and directly with our clients so that no question goes unanswered and a campaign hits its fullest potential.

The bread and butter of our role is reporting out a campaign’s success. Every report will include the […]

2019-04-18T10:44:05-08:00Digital Strategy|

Don’t Bother With Digital Display If Using Last Click Attribution

By: Jay Friedman, COO of Goodway Group

In our book 30 Days to Paid Digital Media Expertise we talk about the paid digital media pyramid.

Aside from display re-targeting, display (mobile or desktop) and video are at the very top.  What this means is that these tactics aren’t as effective as they could be until everything else underneath is well-funded and intelligently deployed.  This is because each “level up” catalyzes the benefit of what’s been done before.

So when the […]

2019-04-18T07:03:53-08:00Digital Strategy|

Optimize Your Search For 2015

By: Olivia Bias, SVP of Sales Operations for Goodway Group

Paid search management & strategy has come a long way since the days of Lycos and AltaVista in the mid-1990s.  Besides Google now being the dominant engine, search strategists now have to consider a myriad of factors in order to run a successful campaign such as increased competition as more advertisers have come on board and more sophisticated user psychology patterns as users navigate through an increasingly complex online environment.

Has your […]

2019-04-17T11:19:26-08:00Digital Strategy|
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