Social Stories Give Instagram and Snapchat Ads Longer Shelf Life

Social stories are a collection of pictures of videos that can be viewed as many times as you'd like for a 24-hour period before they disappear. For users, this means a new fun way to keep up with friends. For marketers, it opens up a completely new way to share their brand story via Instagram and Snapchat ads.

Paid Social Advertising Trends Take Center Stage at Social Media Marketing World

Last month, thousands of social media professionals traveled to San Diego to participate in Social Media Marketing World, arguably the largest social media conference in the country.

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