Jay Friedman’s new book is every CMO's go-to guide on how to discuss digital marketing results in terms that leadership values.

Want your next programmatic campaign to achieve amazing results? Follow these 3 simple steps to make our audience-first data strategy work for you!

How do you reach patients needing medical services in a sensitive, nonintrusive way? Try our eight digital healthcare marketing best practices today.

Want to improve your healthcare advertising? Here are 3 medical marketing digital strategies to try when setting up your next digital media campaign.

How do you more effectively reach black audiences? Authenticity is key. Our COO Corean Canty shares three quick tips to becoming a more authentic brand.

Play the odds with a high-scoring March Madness advertising strategy. Here are four things you can do now to get ready for the big dance.

Here are three proven steps to capturing retail foot traffic that will change the way you think about measuring results on your next connected TV campaign.

Three proven strategies for your next Facebook ad campaign that will change the way you think about your first-party data.

For today’s marketers, consumer insights are more valuable than ever, which means protecting your customer data is essential. Take these steps to keep your data safe.

Facebook's third-party data changes might mean you need to rethink your paid social strategy. Here are three ways to update your Facebook audience targeting now.

Get the scoop on social media's hot topics and all the insights we gained at Social Media Marketing World 2018.

With our 5 tips, get a March Madness advertising strategy that's more likely to win out this year than your bracket.

People-based marketing is a powerful way to bridge the gap between offline and online data, enabling you to act on everything you know about your customers and prospects.

As a digital researcher, I like digging into the nitty-gritty of current industry hot topics. Right now, that’s people-based marketing.

Many companies develop a holiday advertising strategy for Q4, but for some advertisers, it’s a time to figure out how to best spend their remaining budgets.

Every brand has a specific online target audience — the customers that are the lifeblood of your business.

Football advertising is an obvious win for many large national advertisers, but how can a smaller regional advertiser get in the game? We’re calling an audible and showing you how to reach football’s fans online.

Have you ever been ready to launch a digital ad campaign when you realized your creative is delivering the wrong message? Or worse, no message at all?

Social stories are a collection of pictures of videos that can be viewed as many times as you'd like for a 24-hour period before they disappear. For users, this means a new fun way to keep up with friends. For marketers, it opens up a completely new way to share their brand story via Instagram and Snapchat ads.

As we officially usher in summer this month, it might be tempting to slow down your advertising efforts. While setting the cruise control on your marketing strategy may sound appealing, it's an easy way to drive your customers to the competition.

A comprehensive digital campaign strategy is the key to finding campaign insights. At Goodway, we strive to provide our clients with marketing insights on every campaign.

Wondering how to gain insights from your advertising campaigns? Our free digital campaign strategy guide will show you how to set up your campaigns for success.

With over 2.75 billion* apps downloaded to tablets and mobile phones to date, people spend an average of 4.7 hours per day** with them. In today's flooded app market, how can marketers really drive app discovery, motivate users to download and maintain user engagement?

Last month, thousands of social media professionals traveled to San Diego to participate in Social Media Marketing World, arguably the largest social media conference in the country.

If you’re using a multi-vendor digital advertising strategy, you might be missing out on some significant benefits, which we recently explored in a Q&A session with our COO Jay Friedman.