Social Stories Give Instagram and Snapchat Ads Longer Shelf Life

Social stories are a collection of pictures of videos that can be viewed as many times as you'd like for a 24-hour period before they disappear. For users, this means a new fun way to keep up with friends. For marketers, it opens up a completely new way to share their brand story via Instagram and Snapchat ads.

Paid Social Advertising Trends Take Center Stage at Social Media Marketing World

Last month, thousands of social media professionals traveled to San Diego to participate in Social Media Marketing World, arguably the largest social media conference in the country.

How to Reach Today’s Consumers: 10 Powerful Programmatic Slides

Are your clients still unsure about adding programmatic media to their marketing mix? They're not alone - over two-thirds of CMOs don't totally understand programmatic advertising or how to apply it to their marketing campaigns.

2018-07-25T13:38:16+00:00Digital Strategy|

Digital State of the Union: From Personalization to Personal Assistants

Customers today expect an individualized experience, especially in the mobile arena. Across channels and devices, consumers are more likely to act, buy, and recommend when marketers serve up messaging that’s tailored to their wants and needs.

2018-02-21T20:53:55+00:00Digital Strategy|

Top 3 Programmatic Video Advertising Tips for 2017

Wondering how to tackle programmatic video advertising this year? Wish you could ask an expert? No need. Goodway Group COO Jay Friedman gave his best advice to leading researcher eMarketer for its latest report, “Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns.”

2018-02-21T20:50:12+00:00Digital Strategy|
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