People-based marketing is a powerful way to bridge the gap between offline and online data, enabling you to act on everything you know about your customers and prospects.
As a digital researcher, I like digging into the nitty-gritty of current industry hot topics. Right now, that’s people-based marketing.
Many companies develop a holiday advertising strategy for Q4, but for some advertisers, it’s a time to figure out how to best spend their remaining budgets.
Every brand has a specific online target audience — the customers that are the lifeblood of your business.
Football advertising is an obvious win for many large national advertisers, but how can a smaller regional advertiser get in the game? We’re calling an audible and showing you how to reach football’s fans online.
Have you ever been ready to launch a digital ad campaign when you realized your creative is delivering the wrong message? Or worse, no message at all?
Social stories are a collection of pictures of videos that can be viewed as many times as you'd like for a 24-hour period before they disappear. For users, this means a new fun way to keep up with friends. For marketers, it opens up a completely new way to share their brand story via Instagram and Snapchat ads.
As we officially usher in summer this month, it might be tempting to slow down your advertising efforts. While setting the cruise control on your marketing strategy may sound appealing, it's an easy way to drive your customers to the competition.
A comprehensive digital campaign strategy is the key to finding campaign insights. At Goodway, we strive to provide our clients with marketing insights on every campaign.
Running digital campaigns is like running a science lab — there's a process that you need to follow to make the most of every campaign dollar.
With over 2.75 billion* apps downloaded to tablets and mobile phones to date, people spend an average of 4.7 hours per day** with them. In today's flooded app market, how can marketers really drive app discovery, motivate users to download and maintain user engagement?
Last month, thousands of social media professionals traveled to San Diego to participate in Social Media Marketing World, arguably the largest social media conference in the country.
The 2017 big dance is upon us, and while companies stand to lose as much as $6.3 billion to workplace distractions, you can win big with the right March Madness advertising strategy.
If you’re using a multi-vendor digital advertising strategy, you might be missing out on some significant benefits, which we recently explored in a Q&A session with our COO Jay Friedman.
Are your clients still unsure about adding programmatic media to their marketing mix? They're not alone - over two-thirds of CMOs don't totally understand programmatic advertising or how to apply it to their marketing campaigns.
Digital advertising costs are going up. Fast. If you haven’t felt it yet, you might want to check under the hood.
Streaming digital killed the TV star. No longer do we live in an era when we’ll wait for content at a scheduled time.
When it comes to content marketing, it's not what you say but how you say it.
Customers today expect an individualized experience, especially in the mobile arena. Across channels and devices, consumers are more likely to act, buy, and recommend when marketers serve up messaging that’s tailored to their wants and needs.
Wondering how to tackle programmatic video advertising this year? Wish you could ask an expert? No need. Goodway Group COO Jay Friedman gave his best advice to leading researcher eMarketer for its latest report, “Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns.”
Digital, TV, radio and even out-of-home are all beginning to converge to establishment a new normal. But as technology and communication evolve, so do new challenges and focuses for marketers.
Some are estimating that ecommerce holiday sales will make up almost 25% of total retail ecommerce sales for 2016. However, savvy retailers know this increase in online traffic will also spell increased foot traffic.
Not sure which tactics should be on your nice list and which will give you nothing more than a lump of coal? We’ve got you covered.
As millions of Americans pulled their jerseys out of the closet and set their fantasy lineups this past weekend, marketers across the country held their breath.
Do you have the perfect playlist for every situation—from working, to working out, to working it on the dance floor? We bet you do.