About Nick Gaudio

As director of account strategy & insights at Goodway Group, Nick uses math to help make clients heroes. Leveraging years of industry analytics experience from Digitas and Millward Brown Digital, he provides strategic advisement and knowledge development to ensure all client campaigns succeed. Nick believes that numbers tell stories and that good campaign strategy is a delicate blend of craft and science. When not talking programmatic, he can usually be found in his kitchen laboratory.

Digital State of the Union: From Personalization to Personal Assistants

Customers today expect an individualized experience, especially in the mobile arena. Across channels and devices, consumers are more likely to act, buy, and recommend when marketers serve up messaging that’s tailored to their wants and needs.

2020-10-14T10:55:55-08:00Digital Strategy|
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