With our 5 tips, get a March Madness advertising strategy that's more likely to win out this year than your bracket.
As a digital researcher, I like digging into the nitty-gritty of current industry hot topics. Right now, that’s people-based marketing.
As we prepare for whatever new technologies or trends will come our way in 2017, let’s take a moment to reflect on the top programmatic headlines that defined the space in 2016.
TV advertising is big business! With over 100 million households accessing traditional paid TV subscriptions, it’s no surprise advertisers are willing to shell out upwards of $70 billion each year for ads.