Using GRPs and TRPs in your multichannel campaign planning can connect the dots between traditional and digital media. Our guide will walk you through the terms you need to know and explain how to use the measurements.

It’s no surprise that video continues to lead as one of the most powerful mediums for connecting with consumers, but the ways in which they access that content and how marketers buy it are rapidly shifting.

Programmatic is changing advertising and has become the dominant way for digital advertisers to purchase media: According to eMarketer, 67% of display advertising, 69% of mobile advertising and 56% of digital video advertising were programmatic in 2016.