Goodway Group's work with PubMatic and the potential this has to to create incremental value for advertisers, publishers and SSPs was recognized in this contributed opinion piece in AdExchanger.
Goodway Group's launch of SPO work with PubMatic to ensure a constant SSP percentage take rate was highlighted in this contributed opinion piece in The Drum.
Seb Joseph at Digiday talks about how Goodway’s new programmatic data is helping project the future of the ad tech industry in this Programmatic Marketer piece.
Goodway Group has created a COVID-19 dashboard to help track and analyze programmatic trends and data coming out of the crisis. Learn more in this piece from SalesTech Star here.
Benjamin Diesbach, lead data insight analyst at Goodway, dives into key trends and insights found in Goodway’s new COVID-19 programmatic dashboard with MediaPost.
Amanda Martin, VP, Enterprise Partnerships at Goodway discusses her work-life integration and marketing trends during the current pandemic on AdExchanger's new Social Distancing with Friends podcast.
Benjamin Diesbach, Analytics Lead, highlights Goodway's new dashboard’s data on ad auctions, as well as insights into brands’ shifting strategies around call-to-actions and audience resonance in this feature story from Street Fight Magazine on COVID-19 programmatic trends and data.
Jay Friedman, Goodway Group President, covers what’s on the horizon for the ad industry following COVID-19.
NY Post piece around how ad agencies are blocking their programmatic ads from appearing next to any stories about the virus, including commentary from Amanda Martin.
How companies are working with clients in travel, brick-and-mortar retail, hospitality and live entertainment, as brands are pausing their ad spend during COVID-19. Includes commentary from Amanda Martin.
How to start a new job while working remote. Includes commentary from Kandi Gongora.
How employers are taking care of their teams during COVID-19. Includes commentary from Jillian Pap.