About Mark Allen

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So far Mark Allen has created 45 blog entries.

Prompted By The Pandemic, More Roles Could Become Location Agnostic, In Real Estate And Beyond

This Bis Now article discusses many industries and roles becoming location agnostic, pulling insights from Corean Canty's byline in Fast Company around diversity hiring.

2020-08-18T08:40:04-08:00In the News|

Ad Buyers Are Finally Getting Log-Level Data, but Transparency Has Its Difficulties

Amanda Martin, VP of enterprise partnerships, offers her insights on the evolution of log-level data, and how its being utilized as a bidding strategy facilitator today in this Adweek piece.

2020-08-03T09:01:25-08:00In the News|

Captify’s Programmatic Search IntelligenceMarks Paradigm Shift in Programmatic Efficiency

Captify and PubMatic's partnership announcement includes commentary from Amanda Martin, VP of enterprise partnerships at Goodway, around how brands will see faster results as a result of the collaboration.

2020-08-03T09:03:48-08:00In the News|

Captify, PubMatic Make Dynamic And Live Search Data Available To Programmatic Buyers

Captify and PubMatic's partnership announcement includes commentary from Amanda Martin, VP of enterprise partnerships at Goodway, around how brands will see faster results as a result of the collaboration.

2020-08-03T09:10:51-08:00In the News|

‘It has to start from the top’: Agencies are forced to consider their own diversity and inclusion shortcomings

Corean Canty, COO at Goodway, discusses her perspective on the lack of diversity within agencies and the pivotal points of change in this Digiday feature.

2020-08-03T09:14:52-08:00In the News|

Brands Hesitantly Return With New Marketing Strategies As The Country Reopens

Amanda Martin, VP of enterprise partnerships at Goodway, discusses her thoughts on brands' reopening strategies and the pivot to localized, product-driven marketing in this AdExchanger article.

2020-08-03T09:16:02-08:00In the News|
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