For AdExchanger's Data-Driven Thinking column, Jay Friedman discusses the known unknowns and the unknown unknowns of global privacy laws and how to best tackle them.
Amanda Martin, VP enterprise partnerships, shared her perspective on third-party cookies and the opportunity at hand to rewrite identity in this Digiday piece with LiveRamp.
This Digiday piece dives into how Slate is utilizing audio for its first-party data strategy, and Jay Friedman, President, weighed in on how this strategy will play out.
Jay Friedman, President at Goodway Group, discusses how CPRA is looking more like GDPR than CCPA did in this AdExchanger piece covering the approval of the privacy rights act.
In this AW360 piece, Corean Canty, COO, offers brands insider information into how they can continue to connect with diverse audiences beyond the trending moments.
Adweek dives into Google's marketing strategy amidst antitrust claims, with Jay Friedman, President at Goodway, contributing his insights on Google's reputation of privacy and how it may impact marketers on a day-to-day basis.
Ahead of the holiday season, Brody O'Harran offers his insights into 4 eleements brands need to consider when investing for CTV in this Ad Age piece.
Lisa Little, Search Advisor at Goodway Group, was awarded the title of Search Marketer of the Year for the Search Engine Land awards.
With the advertising industry driving the economy, Jay Friedman, President at Goodway, offers his insights in how brands can play a major role in keep consumers connected during a pandemic.
Amanda Martin, VP enterprise partnerships at Goodway, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why buyers are interested in this information, what is still making it difficult to understand and execute on, and her hopes for the future of transparency
Goodway Group won the Best Data Visualization Solution category for the 2020 MarTech Breakthrough Awards, which recognizes outstanding marketing, sales and advertising technologies across the industry.
‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously
Jay Friedman, President at Goodway, gave his insights into what's next for the Tik Tok saga for marketers and media buyers for this Digiday article.
Ami Sirlin, VP at Goodway, appears as a guest on Gaper.io's podcast to discuss the work-from-home workforce and the process of becoming fully remote.
Jay Friedman, President, throws his hat of expertise into the ring with what's next in the ongoing identity crisis in this data-driven AdExchanger column.
CvE's recent APAC expansion calls out Goodway Group as its US headquarters.
David Grow, Search Advisor, lends his expertise on Google Smart Bidding for this contributed article in ClickZ.
Amanda Martin's recent webinar commentary on cookies as ‘consent by hostage’ is mentioned in this article discussing the replacement of cookies.
This Bis Now article discusses many industries and roles becoming location agnostic, pulling insights from Corean Canty's byline in Fast Company around diversity hiring.
This piece around 8 key things leaders can do to build diversity and inclusion into your WFH plan looks to Corean Canty's recent byline in Fast Company for tips.
As the industry looks towards TikTok's future, Amanda Martin, VP of enterprise partnerships, gives her opinion on the potential acquisition in this AdExchanger story.
Amanda Martin, VP of enterprise partnerships, offers her insights on the evolution of log-level data, and how its being utilized as a bidding strategy facilitator today in this Adweek piece.
Captify and PubMatic's partnership announcement includes commentary from Amanda Martin, VP of enterprise partnerships at Goodway, around how brands will see faster results as a result of the collaboration.
Michael Shaughnessy, SVP, Operations & Partnerships at Kargo, discusses Jay Friedman's perspective around programming spending and the ISBA report in this AdExchanger article.
What's next for the digital marketing duopoly? Jay Friedman, president at Goodway, discusses the four sets of winners as the current landscape begins to shift in this AdExchanger byline.
Ami Sirlin, VP at Goodway, offers her insight into how dealerships can manage a smart digital marketing strategy during a pandemic in this Wards Auto byline.