Lindsay Downing - Goodway Group Author

About Lindsay Downing

More than just a seasoned digital marketer, Lindsay is an adventurer. She brings a passion for tackling the next big challenge — whether that's summiting a new mountain peak or strategizing a multifaceted marketing campaign. As Digital Strategy Director at Goodway Group, she shepherds companies of all sizes through the evolving digital landscape to more successful integrated media plans. A true straight shooter, Lindsay shares ideas and tips that help marketers cut through the clutter in digital media.

Why Bringing Programmatic In-House Isn’t an All-or-Nothing Choice
Why Bringing Programmatic In-House Isn’t an All-or-Nothing Choice

Education

Why Bringing Programmatic In-House Isn’t an All-or-Nothing Choice

The question of bringing programmatic in-house or not doesn’t have to be a binary choice. Find out what’s at stake by answering these questions first.

Lindsay Downing2020-09-17T06:32:39-08:00Education|

Matching Your Creative Strategy to Your Campaign Goals
Matching Your Creative Strategy to Your Campaign Goals

Digital Strategy

Matching Your Creative Strategy to Your Campaign Goals

Have you ever been ready to launch a digital ad campaign when you realized your creative is delivering the wrong message? Or worse, no message at all?

Lindsay Downing2020-10-14T10:05:13-08:00Digital Strategy|

3 Tips to Heat Up Your Summer Ad Campaign
3 Tips to Heat Up Your Summer Ad Campaign

Digital Strategy

3 Tips to Heat Up Your Summer Ad Campaign

As we officially usher in summer this month, it might be tempting to slow down your advertising efforts. While setting the cruise control on your marketing strategy may sound appealing, it's an easy way to drive your customers to the competition.

Lindsay Downing2018-02-22T18:53:18-08:00Digital Strategy|