The question of bringing programmatic in-house or not doesn’t have to be a binary choice. Find out what’s at stake by answering these questions first.
Have you ever been ready to launch a digital ad campaign when you realized your creative is delivering the wrong message? Or worse, no message at all?
As we officially usher in summer this month, it might be tempting to slow down your advertising efforts. While setting the cruise control on your marketing strategy may sound appealing, it's an easy way to drive your customers to the competition.