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About Jonathan Pinkerton

From as far back as he can remember, Jonathan has been fascinated by all things communication. After more than five years in corporate communication roles for The Walt Disney Company, he united his passion for technology with his professional aspirations at Goodway Group. Today as the Paid Social Media Manager for Goodway, Jonathan leads the charge to educate and excite clients about the growing and evolving world of paid social media. Backed with an unmatched level of technical knowledge about the mechanics and platforms for digital marketing, he translates emerging trends into easy-to-execute resources to keep our team and our partners on the cutting edge of the ever-changing programmatic landscape.

Social Stories Give Instagram and Snapchat Ads Longer Shelf Life

Social stories are a collection of pictures of videos that can be viewed as many times as you'd like for a 24-hour period before they disappear. For users, this means a new fun way to keep up with friends. For marketers, it opens up a completely new way to share their brand story via Instagram and Snapchat ads.

Paid Social Advertising Trends Take Center Stage at Social Media Marketing World

Last month, thousands of social media professionals traveled to San Diego to participate in Social Media Marketing World, arguably the largest social media conference in the country.