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About Jackie Nadel

Jackie joined Goodway Group eight years ago and has watched the company grow tenfold from 35 people to over 350. As a media buyer and media supervisor, she managed countless campaigns and educated her peers on programmatic. Jackie now brings her media expertise to her marketing manager role, developing educational content and resources for clients. It’s the perfect fit for a media geek who likes writing.

6 Creative Best Practices for a Successful Digital Ad

At Goodway, we focus on programmatic media buying, but we’ve seen enough successful and unsuccessful creatives throughout the years to know our way around creative best practices. Our handy infographic diagrams the creative best practices you should be following for a knockout creative that will grab consumers’ attention.

2018-03-23T16:50:48+00:00Education|

What is Programmatic? A Video You Can Share with Clients

You’ve spent hours crafting the perfect pitch deck for your client, and now it’s your big moment to deliver. Then come the dreaded questions from their old-school CEO, “What is programmatic advertising? Why should I spend money on it? Can’t we just keeping buying from the sites we know?”

2018-09-24T11:05:53+00:00Education|

Super Bowl’s Biggest Online Advertisers: Did They Run TV Commercials?

We watched the commercials and picked our favorites, but we also wanted to know who the Super Bowl's biggest online advertisers were yesterday. Did Super Bowl advertisers support their TV spots with digital spending?

2018-02-21T21:05:20+00:00Industry Insights|

Clinton and Trump Digital Media Campaigns by the Numbers

The presidential debates are now over, and we’ve got less than three weeks to go before the election. Regardless of which side of the aisle you’re on, everyone can agree that this has been the most interesting and unusual campaign in recent history.

2018-01-09T20:26:49+00:00Industry Insights|