Learn everything you need to know about how online to offline attribution can connect your digital advertising efforts to offline sales.
How can auto advertisers determine if their digital advertising helped to influence a sale? Here are three different options for offline attribution throughout the sales cycle.
Are you matching your advertising goals to the sales funnel? If not, learn how to best align your goals and media tactics with what you're trying to achieve.
Clicks are dead. Advertisers can now use other key metrics available to better measure their digital advertising success.
Imagine you’ve been tasked with creating a digital marketing campaign for a new healthy snack bar. How do you find these women online?
Football advertising is an obvious win for many large national advertisers, but how can a smaller regional advertiser get in the game? We’re calling an audible and showing you how to reach football’s fans online.
Every digital marketer knows that your creative can make or break your campaign. We’ve rounded up a few of our recent favorite banner creatives to inspire you.
At Goodway, we focus on programmatic media buying, but we’ve seen enough successful and unsuccessful creatives throughout the years to know our way around creative best practices. Our handy infographic diagrams the creative best practices you should be following for a knockout creative that will grab consumers’ attention.
Running digital campaigns is like running a science lab — there's a process that you need to follow to make the most of every campaign dollar.
Ask yourself these five quick questions to help you determine if advanced TV is right for you...
You’ve spent hours crafting the perfect pitch deck for your client, and now it’s your big moment to deliver. Then come the dreaded questions from their old-school CEO, “What is programmatic advertising? Why should I spend money on it? Can’t we just keeping buying from the sites we know?”
We watched the commercials and picked our favorites, but we also wanted to know who the Super Bowl's biggest online advertisers were yesterday. Did Super Bowl advertisers support their TV spots with digital spending?
Black Friday is the most important day of the year for retailers and manufacturers. According to Adobe Digital Insights, shoppers spent a record-breaking $3.34 billion online on Black Friday this year.
The presidential debates are now over, and we’ve got less than three weeks to go before the election. Regardless of which side of the aisle you’re on, everyone can agree that this has been the most interesting and unusual campaign in recent history.