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SAP, Comcast Land Spots on Best Workplaces for Women List

Three Philly-area tech companies made Fortune Magazine's and Great Place to Work®'s 2017 Best Workplaces for Women list, and we top the list of local businesses, coming in at No. 14 on the list. (SAP and Comcast came in at No. 21 and No. 31 respectively.)

Great Place to Work® and Fortune Name Goodway Group One of the Best Workplaces for Women

Coming in at No. 14 on the list, Goodway Group is now one of the country's best workplaces for women. The list considered more than 400,000 employee surveys from hundreds of businesses in all sectors of the economy, and the ranking gauged women’s assessment of their organizations’ culture, leadership, fairness and other elements essential for a great workplace.

"At Goodway Group, we pride ourselves in having a workforce with a diverse mix of talent,” said Kandi Gongora, our VP of Organizational Development, “Our virtual workforce model and flexible work schedule help meet the unique needs of each team member and foster an inclusive culture for women in the workplace."

2018-01-09T01:17:38-08:00In the News|

OpenX Unveils 1st-Price Option for Programmatic Buys, Cites Transparency

This MediaPost DigitalpostDaily article shares the details of OpenX's new first-price auction option we helped develop and includes our COO Jay Friedman's commentary on the importance of transparency when it comes to second- and first-price auction mechanics and programmatic advertising's global growth.

OpenX Launches Industry’s First Transparent First-Price Auction for Programmatic Buying

OpenX just accomplished an industry first: to be the only technology provider to offer the market both fully transparent first- and second-price auctions.

In this OpenX press release, our COO Jay Friedman said, "Transparency is absolutely key to the growth of programmatic advertising globally. When it comes to second- or first-price auction mechanics, it is critical that we have total transparency into whether our bids will be treated as first or second price to competitively bid and ensure fairness in the market. I’m proud of OpenX for being the first to introduce a truly transparent first-price auction functionality. Other SSPs should embrace similar transparent approaches in short order."

2018-01-09T01:24:10-08:00In the News|

Big Changes Coming to Auctions, as Exchanges Roll the Dice on First Price

As more and more exchanges are experimenting with and moving much of their inventory to first-price auctions, Goodway Group is prepared to tackle the problem with its own successful valuation algorithm. In fact, it's the only programmatic firm in the ad tech market to have already addressed and adapted to this big programmatic industry shift. First-price auctions are both good and bad, good because they offer a clean slate for transparency and fairer business practices for buyers and sellers but bad because they mean having to change buying strategies, build tech, and pay more. But with our new algorithm, buyers can now more precisely calculate first-price auction bids to keep clients from overpaying, and we've already seen good results, measurable eCPM and performance improvements.

2018-01-09T02:44:19-08:00In the News|

The Trade Desk’s Programmatic Education Program, Trading Academy, Expands

The Trade Desk, a global technology platform for advertising buyers, is expanding its programmatic advertising online learning program, and our COO Jay Friedman is now featured, speaking on this topic: Trading Desks, Building a Programmatic Center of Excellence.

LiveRamp Partners with Goodway Group, Activating People-Based Marketing

We have partnered with LiveRamp, the leading provider of omnichannel identity resolution, so we can connect first-, second- and third-party data  to enhance our targeting capabilities and better understand customers to provide a more seamless experience along the purchase path. Ashton Gary, our director of enterprise partnerships, said, "The advanced identity resolution capabilities provided by LiveRamp enable us to more precisely target the right audience with a level of accuracy that was simply not possible before. We’re able to target down to a much more granular level, and send relevant messages that resonate with consumers.”

2018-01-10T20:25:52-08:00In the News|

How Programmatic Will Change TV Measurement

Programmatic TV advertisers are looking for more: more detailed viewership metrics than the demographic info Nielsen provides and more tools with rich, in-depth measurement solutions. In this Digiday article, Sarah Scherer, our media product manager, said with set-top box data, advertisers can now reach viewers at the household level and gain more info than ever before, like what networks ran their brands' ads and how many people within a target audience may have seen those ads plus the impression delivery by date or geography.

2018-01-10T20:27:49-08:00In the News|

The Marketer Guide to Programmatic TV

In this Digiday article, Sarah Scherer, media product manager, said it can be challenging for media buyers to measure programmatic TV today. It all comes down to how much access advertisers have to TV manufacturer data and set-top box data. And even then, it can be fragmented and complicated to analyze. But she said measurement should become more streamlined as programmatic TV matures.

2018-01-10T20:30:15-08:00In the News|

Some Employers Are Rethinking Telework, Citing a Need for Better Collaboration

In a time when remote workforces are being called back into the office, Goodway Group's remote workforce is thriving says our COO Jay Friedman in this NPR article. Due to our unique setup and flexibility, our employees can work from anywhere in the country from their own homes. This means we can hire those people with the precise expertise we need, the best talent from around the country, not just the best talent from where we're headquartered. We pride ourselves on our ability to document everything – all our processes, our learning, and our training – well and often so employees can work efficiently, while staying on task and on the same page.

2018-01-10T20:40:31-08:00In the News|
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