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About Goodway Group

Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Goodway Group. Honestly Smart Digital.

The Truth About Fake News: A Q&A Every Advertiser Should Read

According to DoubleVerify, nearly half of the fake sites in our ecosystem didn't exist at the start of 2016, and traffic to many of those sites more than doubled by the end of the year. When the online reality doesn't add up, you might be left with a lot of questions about fake news. Now, you can get the answers.

2018-02-22T18:52:02-08:00Education|

Advance Programmatic Advertising: Put First-Party Data First

According to eMarketer’s latest estimates, programmatic is on the rise with digital display advertising spending in the United States expected to come in at 32.56 billion, 78% of total digital display ad dollars in 2017 and then swell to 84% of the pie by 2019.

How to Reach Today’s Consumers: 10 Powerful Programmatic Slides

Are your clients still unsure about adding programmatic media to their marketing mix? They're not alone - over two-thirds of CMOs don't totally understand programmatic advertising or how to apply it to their marketing campaigns.

Top 3 Programmatic Video Advertising Tips for 2017

Wondering how to tackle programmatic video advertising this year? Wish you could ask an expert? No need. Goodway Group COO Jay Friedman gave his best advice to leading researcher eMarketer for its latest report, “Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns.”

Ask The Expert: What Does Alexa Mean for Programmatic Advertisers and Marketers?

We sat down with Jonathan Mellinger, CEO of uTu.ai, for a quick education on the rising popularity of virtual personal assistants like Alexa and an emerging marketing channel—the conversant channel.

Your Holiday Guide to e-Newsletter Advertising

Contributed by Jonathan Pinkerton, Media Product Manager at Goodway Group

e-newsletter_blog_201611

From Apple Watches to peppermint mochas to cozy sweaters on sale for $19.99, my in-box has reminded me that it’s time to break out the balsam fir candle and start planning for the holidays.

This time of year, especially, I receive dozens of emails every day from companies promoting their newest product or suggesting how I can be the best gift-giver this December. But […]

2018-01-04T22:21:23-08:00Education|

Back to Basics: Programmatic Enables More Sophisticated Targeting

Contributed by Amanda Benoist, Marketing Content Strategist at Goodway Group

gettyimagesprogrammatictargetingHave you taken the time to really understand and tap into the path your customers take to find you, research your products, compare you to other options, and to choose (or not choose) you? Today’s consumers will consult more than 12 sources before making a big purchase and nearly 75 percent of customers will […]

2018-01-04T22:21:18-08:00Education|

Back to Basics: Programmatic Is More Efficient

Contributed by Amanda Benoist, Marketing Content Strategist at Goodway Group

Strategy on Blackboard

It used to be easy to follow a consumer’s buying process. They saw an advertisement. They went to a store and talked to a human being about the product. They decided to buy the product or not.

The fact that the digital landscape has changed everything in the way that we buy isn’t debatable. The Internet has made the process much […]

2018-01-04T22:21:19-08:00Education|

The Scoop on Sourced Traffic

Contributed by Noah Everist, Director, Account Strategy at Goodway GroupShot of a businessman using a laptop in an office

What is Sourced Traffic?

Sourced traffic is any method by digital media sellers to get visitors via third parties, and the tactic is commonly used to reach audience guarantees for digital ad campaigns, also commonly known as audience extension.*

Marketers Unaware of Sourced Traffic Issues

Many clients and advertisers take deals with direct sites at face value […]

2018-01-04T22:21:05-08:00Education|
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