VP Amanda Martin talks about how coronavirus will affect marketers: from how they will allocate their 2020 budget to what conferences they will attend in this AdExchanger article.
VP of Enterprise Partnerships, Amanda Martin talks about Prebid and how it has led to increased publisher independence and control.
VP Amanda Martin says uniting siloed data sources internally can increase the value of your first-party data in this eMarketer article.
Our president Jay Friedman talks about programmatic guaranteed's benefit and drawback in this RampUp From LiveRamp article.
In his AdExchanger "The Sell Sider" column, our president Jay Friedman explains how publishers should change to prep for the demise of third-party cookies.
Build your business and drive steady foot traffic to your location with our top 5 destination marketing digital strategies.
Our COO Corean Canty explains why and how brands should work with African American social media influencers to connect with African American consumers.
Learn what supply path optimization (SPO) is and how to create a solid SPO strategy to improve your campaign performance and the ad tech industry at large.
To stay up with the latest digital marketing news, scan these expertly curated breaking news headlines and summaries; then read what's most relevant to you.
Before you launch your next marketing project or campaign, get this quick refresher and 5-point checklist to creating smarter goals and KPIs.
Goodway Group partners with RSi's Ansa for detailed shopper marketing analytics to improve CPG brands' digital advertising efforts and product sales.
In this MarTech Advisor article, Amanda Martin, our vice president of enterprise partnerships, talks about the current state of women in martech and what the future holds.
In this quick Q&A, learn what Facebook lead ads are, how they work, and how they can help you vastly improve your lead generation just as they did for our client.
Do you know the latest marketing news? Scan our expertly curated industry articles and dive into the ones that most interest or impact you.
Want to be as proactive, productive, and prepared as possible with your 2020 marketing? Goodway Group VP Amanda Martin says do these three tasks.
If your budget is limited, how do you boost your digital campaign performance? Follow our 5-step holistic marketing formula.
Goodway Group won Best Data Activation at ExchangeWire's The Wires 2019 for its work on the impactful SharkNinja campaign.
Does paid social work? Do social media ads drive foot traffic and sales? Our QSR client was determined to find out, and here's what we found.
Your essential glossary of all the need-to-know data strategy acronyms to master any marketing conversation.
Are you on top of the latest digital marketing news? Scan our expertly compiled list of the most interesting news of the day.
Jay Friedman spoke with Bert Martinez in this Money for Lunch online radio episode. Listen in to hear Jay talk about key digital advertising trends, his background, and his new book, Prove Your Advertising Works.
Watch this video from DMEXCO 2019 and see what our president Jay Friedman has to say about trust in digital advertising and his tips on how to improve it.
How will Google's new search metrics impact your ad campaigns? Learn what's happening and what advertisers should do now.
As Goodway Group celebrates 90 years, CEO Dave Wolk chats about our rich history and the life lessons he's picked up along the way.
Jay Friedman’s new book is every CMO's go-to guide on how to discuss digital marketing results in terms that leadership values.