eMarketer recently released its 2018 digital video advertising best practices report. Find out what the pros know and what we and our in-house expert, Danielle Krauter, recommend when running digital video advertising.
With fraud on the rise in digital advertising, it is key to partner with someone you can trust. Goodway is TAG IQG-certified for the third year in a row.
This Oracle press release announced we are one of the first nine leading Tier III auto marketing agencies to qualify for Oracle Data Cloud's rigorous program and to receive their Auto Elite Data Marketer (EDM) designation.
Our COO Jay Friedman talks about how he feels the digital media industry can truly advance in his AdExchanger Data-Driven Thinking article.
Laura Taylor, one of our principal media traders, was quoted in this AdExchanger article about data providers selling data as a percent of media rather than transacting on CPMs.
Our CEO David Wolk was featured in this Philly.com article about how Philly CEOs spend their time to ensure they're the most productive.
Our COO Jay Friedman was quoted in this AdExchanger article about the four ways DSPs make money beyond their percentage of media and what marketers think of these practices.
In his AdExchanger Data-Driven Thinking column, our COO Jay Friedman offers his programmatic predictions for 2018.
Digital nomad William Folston explains how it’s not physical proximity but close-knit friendships with his coworkers that inspire him to give his all.
For most of us, Thanksgiving is a time for family, football, turkey-induced naps and black Friday shopping. But what’s really at the foundation of this holiday, year after year? Gratitude. At Goodway Group, we have a lot to be grateful for.
As publishers seek to better control ad inventory and improve yield, header bidding is on the rise in the digital media industry.
Marc Morris, our Dallas-based Software Engineer, shares why a company that supports self-discovery in your career is essential to long-term growth, both personally and professionally.
Every year, Great Place to Work® and Fortune name the best workplaces in a variety of categories, from Millennials to parents. They recently published the 2017 Best Workplaces for Women list, which included Goodway Group coming in at #14.
Both Apple and Google have announced recent location data policy changes. We spoke with Ocean Fine at Factual to get her take on these announcements.
What makes a company a great place to work?
As a third-generation family-owned company, Goodway knows the importance of championing family values. Here's to our hardworking #GoodwayDads: a Father's Day video tribute.
According to DoubleVerify, nearly half of the fake sites in our ecosystem didn't exist at the start of 2016, and traffic to many of those sites more than doubled by the end of the year. When the online reality doesn't add up, you might be left with a lot of questions about fake news. Now, you can get the answers.
A comprehensive digital campaign strategy is the key to finding campaign insights. At Goodway, we strive to provide our clients with marketing insights on every campaign.
A little over a month ago, our government passed a law that rolled back proposed consumer privacy rules for internet service providers, or ISPs, essentially allowing ISP data tracking. Here's a roundup on the implications of the ruling for all the players.
Goodway Group is celebrating our awesome culture and amazing people. We’re incredibly proud to share that our company has been selected as a Society for Human Resource Management (SHRM) 2017 When Work Works award winner.
After more than a decade in the market, display ads have grown out of that awkward phase and are way cooler than you ever thought.
This Mother’s Day, we’re taking a moment to thank all the #GoodwayMoms who are raising the bar for women in tech and raising a family. Here’s an inspirational Mother’s Day video for you.
Matt Powell, chief integrated media officer at Dallas-based agency Moroch Partners, shares with us how his agency is tackling the considerations that come with this new way of planning and buying TV advertising.
Streaming services allow consumers to watch “TV” anywhere they want to. As a digital marketer, you need to know not only the differences between the various types of advanced TV available but also why it should be part of your client’s media mix.
According to eMarketer’s latest estimates, programmatic is on the rise with digital display advertising spending in the United States expected to come in at 32.56 billion, 78% of total digital display ad dollars in 2017 and then swell to 84% of the pie by 2019.