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About Brendon Hoffman

With experience on flip sides of the media aisle — ad operations and creative services — Brendan brings a versatility to Goodway Group that is simply unmatched. Over the past seven years, he has picked up many skills from creative workflow management to campaign trafficking and floodlight tagging. Each new competency has bolstered his creativity, strategic mindset and visibility into what’s coming next in digital media. Already accustomed to a fast-paced environment due to his previous tenure with the United States Marine Corps, Brendan couldn’t have imagined a better challenge in his civilian career than keeping up with the ever-changing dynamics of programmatic media.