We’re back from ATS London and boiling down what you need to know — three key takeaways and actionable insights for advertisers.
Even if you aren't based in Europe, the General Data Protection Regulation (GDPR) could have a big impact on your ad campaigns. Is your organization ready?
Just because you've made the investment into site analytics, media platform reports and marketing automation platforms doesn't mean they automatically integrate with each other.
Your media platform reports show glowing results, but your client's site analytics data tells a conflicting story. While the numbers don't lie, they aren't necessarily telling either of you the whole story.
Programmatic advertising refers to a data-oriented, technology-driven, automated method of buying and selling advertising. Originally focused on digital display advertising, the ability to transact programmatically has expanded past digital display advertising to mobile, video, social, native, and even linear television.