About Ashton Gary

As the director of digital strategy at Goodway Group, Ashton keeps a watchful eye on emerging trends and partners in the industry. With over a decade of agency and media experience, he has helped Goodway Group become the leading independent programmatic buying firm. A Texas native, he received his bachelor's in business administration and marketing from Texas Tech University. In his downtime, you can find him working on his old Craftsman home that needs constant attention.

What Is People-Based Marketing? All Your Questions Answered

Today’s consumers engage with their favorite brands more than ever before. They may start a search on their desktop, compare recently emailed coupons on their laptop, check out what others are saying on social media apps, and then finally drive to a store to make a purchase.

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