Here are three proven steps to capturing retail foot traffic that will change the way you think about measuring results on your next connected TV campaign.
People-based marketing is a powerful way to bridge the gap between offline and online data, enabling you to act on everything you know about your customers and prospects.
Today’s consumers engage with their favorite brands more than ever before. They may start a search on their desktop, compare recently emailed coupons on their laptop, check out what others are saying on social media apps, and then finally drive to a store to make a purchase.
With over 2.75 billion* apps downloaded to tablets and mobile phones to date, people spend an average of 4.7 hours per day** with them. In today's flooded app market, how can marketers really drive app discovery, motivate users to download and maintain user engagement?