Find Out How Pixel Tracking Works
Explaining how pixel tracking works is easier shown than said. Share this video to get your clients up to speed in under nine minutes.
For All That You Do, a Mother’s Day Video Tribute
To all the working moms in tech, thank you for all you do. Here's an inspirational Mother's Day video just for you.
Make Digital Marketing Work Better Than Ever
Our COO Jay Friedman explains how dealers can make the most of their digital marketing today in this WardsAuto article.
3 Ways to Avoid Fluctuation Between In-Housing and Outsourcing Programmatic Media
In this Adweek article, our COO Jay Friedman talks about how agencies can quit the media centralization/decentralization cycle and prolong their in-housing or outsourcing efforts, no matter which camp they currently fall in.
Goodway Adds Industry-First Features to Its RealValue® Advertising Platform
Our RealValue Advertising Platform has the full gamut of pre- and post-bid technology to support campaign performance from start to finish. Now with two new industry-first algorithms added to the foundation, it's even better: We have improved average campaign lift to 26 percent over a control.
Six Questions I Would Have Asked Mark Zuckerberg
In his AdExchanger Data-Driven Thinking column byline, our COO Jay Friedman poses six questions that Congress should have asked Mark Zuckerberg when he testified about Facebook's recent data misuse.
3 Tips to Protecting Your Customer Data
For today’s marketers, consumer insights are more valuable than ever, which means protecting your customer data is essential. Take these steps to keep your data safe.
What Facebook’s Third-Party Data Changes Mean for Your Campaigns
Facebook's third-party data changes might mean you need to rethink your paid social strategy. Here are three ways to update your Facebook audience targeting now.
Digital Marketing
In his Franchising Today byline, our COO Jay Friedman explains why "doing digital" in 2018 is a must and shares five steps to make digital marketing work better.
What MRC Accreditation Actually Means for Facebook
The Media Rating Council (MRC) accredited Facebook to correctly report ad impressions on Facebook and Instagram. Our COO Jay Friedman shares his thoughts on the news in this Adweek article.
Three Needs to Consider Before Your Company Makes Its First AI Hire
In his VentureBeat byline, our CTO John Merryman explains what three things an enterprise must consider for AI success.
Video Advertising: What the Pros Know
eMarketer recently released its 2018 digital video advertising best practices report. Find out what the pros know and what we and our in-house expert, Danielle Krauter, recommend when running digital video advertising.
Goodway Group Renews Commitment to Transparency with TAG IQG Recertification
With fraud on the rise in digital advertising, it is key to partner with someone you can trust. Goodway is TAG IQG-certified for the third year in a row.
Digital Ad Pricing StatPack: Programmatic Display CPMs and 2018 Pricing
Goodway Group contributed to eMarketer's digital ad pricing statpack, which includes a trend overview of display, video and mobile prices in Q4 2017, both in the U.S. and worldwide.
Newsfeed Changes Take Over Social Media Marketing World
Get the scoop on social media's hot topics and all the insights we gained at Social Media Marketing World 2018.
How to Survive in a First-Price, GDPR World
Marketers targeting EU consumers need to enter the new first-price GDPR era with a plan in place. Our COO Jay Friedman shares with AdExchanger several strategies for delivering more value in today's programmatic world.
Advertising Group Hooked on Corpus Christi
Ashton Gary, our digital strategy director, spoke about people-based marketing at the American Advertising Federation 10th District chapter's convention in Corpus Christi.
Podcast: Goodway Seeks a Better Way to Do Programmatic
In this informative AdExchanger podcast, our COO Jay Friedman shares the Goodway story, the importance of programmatic strategy and pre-work, why measuring sales lift is hard work, and how marketers can't have it both ways, have both brand safety and cheap CPMs.
Growing in a Goodway With Sage Intacct
In this Enterprise Times case study, Mark Meade, our VP of Finance, talks about how we use Sage Intacct to help automate our business and hit our goals.
LiveRamp Launches IdentityLink for Television to Transform World’s Largest Marketing Medium
Our Director of Enterprise Partnerships, Amanda Martin, was quoted in LiveRamp's press release about its IdentityLink launch for TV.
Is Your March Madness Advertising Strategy a Slam Dunk or a Bust?
With our 5 tips, get a March Madness advertising strategy that's more likely to win out this year than your bracket.
Oracle Data Cloud Launches Program for Auto Dealer Marketing
This MediaPost Marketing Daily article shares how we are one of the first nine leading Tier III auto marketing agencies to qualify for Oracle Data Cloud's advanced data training and marketing program and to receive their Auto Elite Data Marketer (EDM) designation.
Oracle Data Cloud Launches Data Marketing Program
This Oracle press release announced we are one of the first nine leading Tier III auto marketing agencies to qualify for Oracle Data Cloud's rigorous program and to receive their Auto Elite Data Marketer (EDM) designation.
First-Price vs. Second-Price Auction — What’s the Difference?
Learn the difference between first-price and second-price auctions: their respective benefits and limitations, the key terms you need to know and strategies to maximize your spend across auctions.
The Ad Industry Needs an ‘Amnesty Day’ to Come Clean and Move Forward
Our COO Jay Friedman talks about how he feels the digital media industry can truly advance in his AdExchanger Data-Driven Thinking article.