Proven Strategies for Better Performing Ads from a Real Facebook Ad Campaign
Three proven strategies for your next Facebook ad campaign that will change the way you think about your first-party data.
Find Out How Pixel Tracking Works
Explaining how pixel tracking works is easier shown than said. Share this video to get your clients up to speed in under nine minutes.
3 Tips to Protecting Your Customer Data
For today’s marketers, consumer insights are more valuable than ever, which means protecting your customer data is essential. Take these steps to keep your data safe.
What Facebook’s Third-Party Data Changes Mean for Your Campaigns
Facebook's third-party data changes might mean you need to rethink your paid social strategy. Here are three ways to update your Facebook audience targeting now.
2018 Programmatic Predictions: How Will Your Bidding Turn Out?
It looks like the programmatic industry is headed for another banner year in 2018.
Find Out How People-Based Marketing Works
We’ve all been followed by that ad weeks after we looked up a product online and already bought it in the store. Soon this will be a problem of the past because people-based marketing is changing the digital ad game.
5 Tricks to Discover a New Target Audience Online
Every brand has a specific online target audience — the customers that are the lifeblood of your business.
3 Ways AI Marketing Will Revolutionize Your Ad Campaigns
As consumers, artificial intelligence (AI) is an everyday part of our lives – whether we realize it or not. AI technology powers our Google Maps, Siri, Tesla self-driving cars, and Netflix.
How to Optimize Campaign ROI without Touching Your Media
Optimizing your programmatic media campaign is key to driving a powerful marketing machine. Of course, tweaking your bids, creative elements, and audience segments are the most obvious and some of the quickest ways to increase your campaign’s effectiveness.
Read This If You Like Hot Dogs, Baseball, or First-party Data Targeting
As advertisers in every industry (including those selling frankfurters) slash prices to take advantage of summertime, we'll share three tips to maximize your first-party data targeting and enhance your seasonal ad strategy.
It’s Here: Mary Meeker’s 2017 Report Recap for the Modern Marketer
We've recapped the top five trends and stats of industry analyst, Mary Meeker's Internet Trends Report, worth adding to your toolbox.
Choosing a Digital Ad Partner: 5 Questions to Ask
For independent agencies working with small and mid-sized clients, choosing a digital ad partner can be a tough nut to crack.
Back to the Basics: The Future of Programmatic Looks Promising
Still unsure about programmatic media buying? You’re not alone—over 67% of CMOs do not totally understand programmatic or how to apply it to their marketing campaigns.
Back to Basics: Programmatic Takes Advantage of Big Data More Effectively
The principles surrounding digital media—determining your campaign objective, identifying your target, communicating your message, and measuring your results—are no different than any ad campaign that ran one hundred years ago.
eMarketer Turns to Jay Friedman to Discuss Ad Tech Fraud in the U.S.
When leading digital researcher eMarketer needed insights about ad tech fraud in the U.S. for their recent report, they turned to our COO Jay Friedman.