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About Amanda Benoist

As a marketing manager and serial blog writer, Amanda does more than battle bad grammar. With more than 10 years of agency and client inbound marketing experience, she's obsessed with translating complex digital media topics into incredibly useful content that draws people in.

How to Optimize Campaign ROI without Touching Your Media

Optimizing your programmatic media campaign is key to driving a powerful marketing machine. Of course, tweaking your bids, creative elements, and audience segments are the most obvious and some of the quickest ways to increase your campaign’s effectiveness.

2018-02-22T19:00:06+00:00Education|

Read This If You Like Hot Dogs, Baseball, or First-party Data Targeting

As advertisers in every industry (including those selling frankfurters) slash prices to take advantage of summertime, we'll share three tips to maximize your first-party data targeting and enhance your seasonal ad strategy.

2018-02-22T18:58:05+00:00Education|

Back to Basics: Programmatic Takes Advantage of Big Data More Effectively

The principles surrounding digital media—determining your campaign objective, identifying your target, communicating your message, and measuring your results—are no different than any ad campaign that ran one hundred years ago.

2018-01-15T14:25:00+00:00Education|