Programmatic is designed to spend your media dollars more efficiently, but only if you let it. Make the switch from fixed CPMs to ensure you don’t miss out.
Three proven strategies for your next Facebook ad campaign that will change the way you think about your first-party data.
Explaining how pixel tracking works is easier shown than said. Share this video to get your clients up to speed in under nine minutes.
For today’s marketers, consumer insights are more valuable than ever, which means protecting your customer data is essential. Take these steps to keep your data safe.
Facebook's third-party data changes might mean you need to rethink your paid social strategy. Here are three ways to update your Facebook audience targeting now.
It looks like the programmatic industry is headed for another banner year in 2018.
We’ve all been followed by that ad weeks after we looked up a product online and already bought it in the store. Soon this will be a problem of the past because people-based marketing is changing the digital ad game.
Every brand has a specific online target audience — the customers that are the lifeblood of your business.
As consumers, artificial intelligence (AI) is an everyday part of our lives – whether we realize it or not. AI technology powers our Google Maps, Siri, Tesla self-driving cars, and Netflix.
Optimizing your programmatic media campaign is key to driving a powerful marketing machine. Of course, tweaking your bids, creative elements, and audience segments are the most obvious and some of the quickest ways to increase your campaign’s effectiveness.
As advertisers in every industry (including those selling frankfurters) slash prices to take advantage of summertime, we'll share three tips to maximize your first-party data targeting and enhance your seasonal ad strategy.
We've recapped the top five trends and stats of industry analyst, Mary Meeker's Internet Trends Report, worth adding to your toolbox.
For independent agencies working with small and mid-sized clients, choosing a digital ad partner can be a tough nut to crack.
Still unsure about programmatic media buying? You’re not alone—over 67% of CMOs do not totally understand programmatic or how to apply it to their marketing campaigns.
The principles surrounding digital media—determining your campaign objective, identifying your target, communicating your message, and measuring your results—are no different than any ad campaign that ran one hundred years ago.
When leading digital researcher eMarketer needed insights about ad tech fraud in the U.S. for their recent report, they turned to our COO Jay Friedman.