As we touched on in a prior blog, VIZIO is taking the plunge into ad sales. But now here’s why: It wants to have more control over advertising and the advertiser and user experience.
What can VIZIO offer advertisers? According Mike O’Donnell, senior vice president at VIZIO, it’s something they want most: rich multilevel data. He explained, “If you just want to find incremental audiences tied to reach and frequency, we’ve got that. We’ve got data that can tell you what VIZIO audiences are watching. We can tell you what they aren’t watching too, so you can easily target the people you missed in order to drive incremental reach. We can also provide digital type solutions. And by that I mean, our data gives advertisers the ability to reach very specific audiences. So if you need to buy against say ‘dog owners in Minneapolis,’ we’ve got solutions that can deliver that specific audience to you.”
Mike also shared how VIZIO will cater to users: “On a more macro level, we know that more and more consumers are moving to streaming, so we want to make sure we have all the right content available for them, both from a subscription standpoint, and from a free ad supported standpoint. As cord cutting grows, we know that most of our customers are going to be looking to us to supply them with free ad-supported content. So our goal here is to be able to give that to them by making our platform very attractive for those sorts of apps. It’s good for them, it’s good for us, and ultimately, it’s good for our customers.”