Q: How can you better protect your customer data?
A: There are several techniques and technologies available for protecting your customer data. If the spotlight is on your data processes, start with these three tips to make better decisions when it comes to protecting your customer data —
1. Use a Secure File Server, not Email
Never share customer files containing PII data through email. Instead, leverage a secure online file server to share your customer data with any agencies, people-based marketing systems or ad platforms necessary. Also, make sure your partners anonymize the uploaded data through a secure hashing process for further protection.
2. Safeguard Access from External and Internal Threats
Set up physical, electronic and procedural safeguards to protect files containing personal information. For example, only use accredited software and technologies to protect against unauthorized access to your systems. Also, restrict internal access of PII data files to only those who need access to execute your advertising or marketing campaigns.
3. Limit Your Exposure
Taking your customers’ privacy seriously is an ongoing process. Set up checkpoints to audit your PII data processes throughout the year. And limit exposure by destroying any unnecessary files containing personal information. Also, ensure any vendors who have access to your customer data adhere to your standards or follow similar guidelines. And always avoid sharing any data with unverified third parties.