Explaining how pixel tracking works is easier shown than said. Share this video to get your clients up to speed in under nine minutes.
To all the working moms in tech, thank you for all you do. Here's an inspirational Mother's Day video just for you.
Our COO Jay Friedman explains how dealers can make the most of their digital marketing today in this WardsAuto article.
In this Adweek article, our COO Jay Friedman talks about how agencies can quit the media centralization/decentralization cycle and prolong their in-housing or outsourcing efforts, no matter which camp they currently fall in.
Our RealValue Advertising Platform has the full gamut of pre- and post-bid technology to support campaign performance from start to finish. Now with two new industry-first algorithms added to the foundation, it's even better: We have improved average campaign lift to 26 percent over a control.
In his AdExchanger Data-Driven Thinking column byline, our COO Jay Friedman poses six questions that Congress should have asked Mark Zuckerberg when he testified about Facebook's recent data misuse.
For today’s marketers, consumer insights are more valuable than ever, which means protecting your customer data is essential. Take these steps to keep your data safe.
Facebook's third-party data changes might mean you need to rethink your paid social strategy. Here are three ways to update your Facebook audience targeting now.
In his Franchising Today byline, our COO Jay Friedman explains why "doing digital" in 2018 is a must and shares five steps to make digital marketing work better.
The Media Rating Council (MRC) accredited Facebook to correctly report ad impressions on Facebook and Instagram. Our COO Jay Friedman shares his thoughts on the news in this Adweek article.
In his VentureBeat byline, our CTO John Merryman explains what three things an enterprise must consider for AI success.
eMarketer recently released its 2018 digital video advertising best practices report. Find out what the pros know and what we and our in-house expert, Danielle Krauter, recommend when running digital video advertising.
With fraud on the rise in digital advertising, it is key to partner with someone you can trust. Goodway is TAG IQG-certified for the third year in a row.
Goodway Group contributed to eMarketer's digital ad pricing statpack, which includes a trend overview of display, video and mobile prices in Q4 2017, both in the U.S. and worldwide.
Get the scoop on social media's hot topics and all the insights we gained at Social Media Marketing World 2018.
Marketers targeting EU consumers need to enter the new first-price GDPR era with a plan in place. Our COO Jay Friedman shares with AdExchanger several strategies for delivering more value in today's programmatic world.
Ashton Gary, our digital strategy director, spoke about people-based marketing at the American Advertising Federation 10th District chapter's convention in Corpus Christi.
In this informative AdExchanger podcast, our COO Jay Friedman shares the Goodway story, the importance of programmatic strategy and pre-work, why measuring sales lift is hard work, and how marketers can't have it both ways, have both brand safety and cheap CPMs.
In this Enterprise Times case study, Mark Meade, our VP of Finance, talks about how we use Sage Intacct to help automate our business and hit our goals.
Our Director of Enterprise Partnerships, Amanda Martin, was quoted in LiveRamp's press release about its IdentityLink launch for TV.
With our 5 tips, get a March Madness advertising strategy that's more likely to win out this year than your bracket.
This MediaPost Marketing Daily article shares how we are one of the first nine leading Tier III auto marketing agencies to qualify for Oracle Data Cloud's advanced data training and marketing program and to receive their Auto Elite Data Marketer (EDM) designation.
This Oracle press release announced we are one of the first nine leading Tier III auto marketing agencies to qualify for Oracle Data Cloud's rigorous program and to receive their Auto Elite Data Marketer (EDM) designation.
Learn the difference between first-price and second-price auctions: their respective benefits and limitations, the key terms you need to know and strategies to maximize your spend across auctions.
Our COO Jay Friedman talks about how he feels the digital media industry can truly advance in his AdExchanger Data-Driven Thinking article.