2020 Marketing: Embrace the New Privacy Laws
With the General Data Protection Regulation (GDPR) in place and the California Consumer Privacy Act (CCPA) on the horizon, some marketers may be anxious about how these laws will limit them and force them to change how they operate. However, Amanda thinks it’s all a matter of mindset.
Key To-Do-List Tasks
- Look at these new laws and regulations in a new light and consider how they will ultimately make your business better. Of course, it’s a bit of a downside to change the way you think about, collect, and use information about your audiences. But here’s a big win: Investigate your use of data; then craft compliant policies focused only on the data you will use so you can create better brand experiences, better user experiences. Amanda says, “It’s all about consumers understanding and valuing what you do with their data.”
- View the upcoming CCPA as a national law rather than a state one and change how you operate accordingly. Amanda says you should act now rather than wait. After all, California won’t be alone for long in how they regulate data privacy, especially considering 17 other states are currently mulling similar laws.