Power Your Agency
Endless Data. Best Tech. Advanced Analytics.
All Supported by an Expert Team.
Goodway Group empowers you to meet your clients’ biggest and boldest challenges. Whether your agency is seeking short-term additional support or a partner to become an extension of your agency, Goodway Group can answer the call. Over the last 15 years, our team and organizational structure were purpose-built to support agency businesses just like yours.
Connected Data, Tech and Insights for
Increased Media Efficiency and Performance
AUDIENCE DESIGN
You need the right people at the right time with the right message. We get you there by taking a people-first, data-driven approach to paid media by utilizing first-, second- and third-party data signals.
CAMPAIGN ENGINE
Bring all your campaigns from SEM, social and programmatic into one unified user experience. All of these platforms are connected, no need to manually do things. Save time by setting up campaigns in just a few clicks and reduce human error with automated billing.
REALVALUE®
Access a custom-built pre-and post-bid optimization algorithm suite to ensure you get the most out of your client’s investment.
SMART GUARD REAL TIME
Avoid costly quality assurance mistakes with automated campaign quality assurance monitoring and triggered alerts. Get an aggressive approach to combating fraud and ensuring brand safety.
INSIGHTS
Democratizes log-level data to every member of your account team to seamlessly generate meaningful, custom insights to act upon at scale.
Strengthen Your Bench With Dedicated Resources
Our hyperfocused diverse team harnesses the power of data, insights and predictive intelligence to deliver powerful closed-loop digital marketing strategies custom-built for your unique challenge.
Account Management
Attentive day-to-day contact who quickly acts on your top priorities and provides campaign updates, reports and insights
Digital Strategy
Audience-building, market research, industry trends and solutions experts who design and curate customized multichannel digital advertising strategies based on your business
Media Trading
Paid media pros who execute your campaigns and deliver superior performance and real impact on your business objectives
Data Science
Specialists who find new ways to maximize your advertising results through data analysis, modeling and custom-built advanced algorithms and develop tech stacks that increase conversion, mitigate waste and improve quality
Research
Analysts who use best-in-industry research tools to drive cutting-edge opportunities
Campaign Operations
Managers who provide the right campaign setup and monitoring to ensure success and customized dashboards and reporting
With a 93% employee retention rate and 4+ years average tenure,
Goodway Group’s team has experience and
can be relied on to get to know you and your needs.
As Part of Campaign Engine, Analytics Are Available Anytime
No need to wait for monthly reports with 24/7 access to our reporting dashboards. Having a centralized reporting hub to evaluate metrics can make generating scalable, custom insights much more manageable. Reporting dashboards provide all the metrics you’d expect — impressions, clicks, spend, conversions, etc., in one convenient place. Roll-up views are available that show you regional and national views so you can slice and dice your data however you want to. The possibilities are endless. Get a glimpse.
As Part of Campaign Engine, Analytics Are Available Anytime
No need to wait for monthly reports with 24/7 access to our reporting dashboards. Having a centralized reporting hub to evaluate metrics can make genera ng scalable, custom insights much more manageable. Reporting dashboards provide all the metrics you’d expect — impressions, clicks, spend, conversions, etc., in one convenient place. Roll-up views are available that show you regional and national views so you can slice and dice your data however you want to. The possibilities are endless. Get a glimpse.