Agency

Power Your Agency

Endless Data. Best Tech. Advanced Analytics.
All Supported by an Expert Team.

Goodway Group empowers you to meet your clients’ biggest and boldest challenges. Whether your agency is seeking short-term additional support or a partner to become an extension of your agency, Goodway Group can answer the call. Over the last 15 years, our team and organizational structure were purpose-built to support agency businesses just like yours.

Connected Data, Tech and Insights for
Increased Media Efficiency and Performance

icon

AUDIENCE DESIGN

You need the right people at the right time with the right message. We get you there by taking a people-first, data-driven approach to paid media by utilizing first-, second- and third-party data signals.

icon

CAMPAIGN ENGINE

Bring all your campaigns from SEM, social and programmatic into one unified user experience. All of these platforms are connected, no need to manually do things. Save time by setting up campaigns in just a few clicks and reduce human error with automated billing.

icon

REALVALUE®

Access a custom-built pre-and post-bid optimization algorithm suite to ensure you get the most out of your client’s investment.

icon

SMART GUARD REAL TIME

Avoid costly quality assurance mistakes with automated campaign quality assurance monitoring and triggered alerts. Get an aggressive approach to combating fraud and ensuring brand safety.

icon

INSIGHTS

Democratizes log-level data to every member of your account team to seamlessly generate meaningful, custom insights to act upon at scale.

Strengthen Your Bench With Dedicated Resources

Our hyperfocused diverse team harnesses the power of data, insights and predictive intelligence to deliver powerful closed-loop digital marketing strategies custom-built for your unique challenge.

Account Management Flipbox Icon

Account Management

Attentive day-to-day contact who quickly acts on your top priorities and provides campaign updates, reports and insights

Digital Strategy Flipbox Icon
Digital Strategy icon

Digital Strategy

Audience-building, market research, industry trends and solutions experts who design and curate customized multichannel digital advertising strategies based on your business

Media Trading
Media Trading

Media Trading

Paid media pros who execute your campaigns and deliver superior performance and real impact on your business objectives

Data Science

Data Science

Specialists who find new ways to maximize your advertising results through data analysis, modeling and custom-built advanced algorithms and develop tech stacks that increase conversion, mitigate waste and improve quality

Research
research icon

Research

Analysts who use best-in-industry research tools to drive cutting-edge opportunities

Campaign Operations
Campaign Operations icon

Campaign Operations

Managers who provide the right campaign setup and monitoring to ensure success and customized dashboards and reporting

With a 93% employee retention rate and 4+ years average tenure,
Goodway Group’s team has experience and
can be relied on to get to know you and your needs.

As Part of Campaign Engine, Analytics Are Available Anytime

No need to wait for monthly reports with 24/7 access to our reporting dashboards. Having a centralized reporting hub to evaluate metrics can make generating scalable, custom insights much more manageable. Reporting dashboards provide all the metrics you’d expect — impressions, clicks, spend, conversions, etc., in one convenient place. Roll-up views are available that show you regional and national views so you can slice and dice your data however you want to. The possibilities are endless. Get a glimpse.

As Part of Campaign Engine, Analytics Are Available Anytime

No need to wait for monthly reports with 24/7 access to our reporting dashboards. Having a centralized reporting hub to evaluate metrics can make genera ng scalable, custom insights much more manageable. Reporting dashboards provide all the metrics you’d expect — impressions, clicks, spend, conversions, etc., in one convenient place. Roll-up views are available that show you regional and national views so you can slice and dice your data however you want to. The possibilities are endless. Get a glimpse.

Ready to learn more about custom solutions for your agency?
Talk to an expert about working with Goodway Group.

CONTACT